United States Pet Supplements Market Report 2021-2025 with In-depth Analysis of the CBD Market

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Feb 05, 2021, 13:00 ET

DUBLIN, Feb. 5, 2021 /PRNewswire/ -- The "Pet Supplements in the U.S., 8th Edition" report has been added to ResearchAndMarkets.com's offering.

Pet Supplements in the U.S., 8th Edition is a detailed examination of how the above trends are playing out in the pet supplements market as marketers seek new ways to make supplements an integral part of pets' wellness routines.

Despite the favorable outlook, pet supplement marketers continue to contend with marketers of functional, condition-specific treats and foods as pet owners seek out ways to address their pets' nutritional needs in more convenient and pet-pampering formats. Another long-term battle in the largely mature market is how to remain relevant by identifying and utilizing the latest, on-trend ingredients, such as CBD, while still assuring consumers of product safety and efficacy.

Often mirroring corresponding concerns on the human side of the market, factors related to COVID-19 caused sales of pet supplements to shoot up 21% in 2020 to nearly $800 million, quadrupling the rate of sales growth seen in 2019.

Among these factors are the intensified focus on health and wellness, with locked-down pet owners in closer contact with their pets and thus more in tune with their health needs, and the heightened demand for natural remedies offering relief from stress and anxiety, with CBD leaping off the charts among humans and pets alike.

Add to this the pandemic-accelerated migration of consumers online, where supplements tend to excel due to their small size/low shipping costs, info-centric nature, need for replenishment, and customizability, and the pandemic- driven influx of new pets into the market among worried and bored American families seeing the comfort, companionship, and diversion pets offer, and the outlook remains solid for the foreseeable future, with U.S. retail sales of pet supplements expected to well exceed $1 billion by 2025.

Building on the analysis presented in the previous editions of this report, this fully updated eighth edition of Pet Supplements in the U.S. covers historical and projected retail sales from 2015 through 2025, competitive strategies of key players, and trends in new product development such as condition-specific formulations, life stage-focused products, feline supplements, natural/organic supplements, and carry-overs from the human supplements market, as well as retail channel trends.

The report provides an in-depth examination of the CBD market, following trends in regulation, consumer perceptions, new product development, and marketing. Featuring exclusive data from the publisher's Surveys of Pet Owners, the report details supplement purchasing trends as well as attitudes and demographic characteristics of both conventional and CBD pet supplement purchasers.

Key Topics Covered:

CHAPTER 1: EXECUTIVE SUMMARY

THE MARKET

Introduction
Scope of Report
Report Methodology
Market Size and Composition
Pet Supplement Sales Experience COVID-Related Spike
Pet Supplement Sales by Channel
Products for Dogs Dominate Pet Supplement Sales
Market Outlook
Pandemic Intensifies Encourages Interest in Pet Health and Wellness
Figure 1-1 Pet Health and Wellness Concerns as a Result of COVID-19, 2020 (percent of pet owners)
Owners Turn to Pet Supplements for Health and Wellness Benefits
Human Supplement and Pet Supplement Use Overlap
Work-from-Home Trend Fuels Demand for Supplements
The Financial Impact of the Coronavirus
Pandemic Fuels Pet Population Growth
Coronavirus Impact on Shopping Behavior
Pet CBD Sales Near $100 Million
Supplements Compete with Functional Foods and Treats
Senior and Overweight Pets
Veterinarians Harbor Enormous Market Clout
Pet Supplement Regulation
FDA and AAFCO Monitor Pet Supplements
National Animal Supplement Council
The AVMA and Pet Supplements
Regulating CBD
Regulating CBD Use in Pets
Market Projection

MARKETER AND RETAIL TRENDS

Competitive Overview
Standing Out in the Growing Crowd
Pet Supplement Channel Lines in the Omnimarket Era
Consumer Purchasing by Brand
Mergers, Acquisitions, and Investments
Pet Supplements Market Expansion
Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
CBD Marketers Gain Certifications and Accreditations
Retail Trends
Internet Ahead of Brick-and-Mortar Use in Traditional Pet Supplement Purchasing
More Pet Owners Buying Pet Supplements Online
Pet Supplement Merchandising in Pet Specialty Retailers
Mass-Market, Farm & Feed, and Natural Food Channels

MARKETING AND NEW PRODUCT TRENDS

New Product Activity Centers Around CBD
Calming Aids and Anxiety Support Supplements
Veterinary Formulas Add Scientific Weight
Joint Health Supplements
Immunity-Related Supplements Get COVID Boost
Probiotics Linked to Immunity and Digestive Support
Allergy/Skin & Coat Supplements
Lifestage-Specific Supplements
Cat Supplements Offer More Than Hairball Relief
Supplements for Small Animals

CONSUMER TRENDS

Overview of Pet Supplement Purchasing
Dog Owners More Likely to Purchase Supplements
Most Traditional Supplement Purchasers Are Confident in Product Quality
Pet Supplement Expenditures
Factors Influencing Pet Supplement Purchases
Sought-After Characteristics of CBD Supplements
Pet Supplement Formats
Condition-Specific Pet Supplements
Where Traditional Pet Supplements Are Purchased
Where CBD Pet Supplements Are Purchased
Demographic Trends
Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
Younger Pet Owners and CBD Users Skew High for Pet CBD Supplement Purchases

OPPORTUNITIES

Opportunity 1: Pandemic Intensifies Focus on Health and Wellness
Opportunity 2: Calming Products Benefit from Pandemic-Heightened Anxiety
Opportunity 3: CBD Across the Board
Opportunity 4: Customized and Subscription-Based Supplements
Opportunity 5: Pet Population Boom
Opportunity 6: Natural/Organic Supplements
Opportunity 7: Senior Pets
Opportunity 8: Omnichannel Marketing
Opportunity 9: Getting More Veterinarians on Board

CHAPTER 2: THE MARKET

INTRODUCTION

Scope of Report
Report Methodology

MARKET SIZE AND COMPOSITION

Pet Supplement Sales Experience COVID-Related Spike
Pet Supplement Sales by Channel
Products for Dogs Dominate Pet Supplement Sales

MARKET OUTLOOK

COVID-19 Places National Spotlight on Health and Wellness
Heightened Focus on Health and Wellness Extends into Pet Market
Owners Turn to Pet Supplements for Health and Wellness Benefits
Immune System Top of Mind
Human Supplement and Pet Supplement Use Overlap
Human Supplement Purchasers More Likely to Purchase Pet Supplements
Coronavirus Crisis Impacts Every Facet of the Pet Market
Work-from-Home Trend Fuels Demand for Supplements
The Financial Impact of the Coronavirus
Continued Economic Hardship Not Yet Straining Pet Ownership
Non-Affluent Households Once Again Threatened by Price Pressures
Pandemic Fuels Pet Population Growth
To Avert Pet Relinquishment, New Pet Owners Need Information and Assistance
Coronavirus Impact on Shopping Behavior
Omnimarket Era Is Here to Stay
Changes in General Shopping Patterns
Brick-and-Mortar Shopping Shifts
Online Shopping Shifts
Pet CBD Sales Near $100 Million
Confusion Remains About What Constitutes a CBD Product
Signs of Mainstream Acceptance of CBD
CBD Pet Supplements Still Awaiting FDA/AAFCO Approval
CBD Use Grows During COVID-19
Conditions Treated with CBD
Consumer Attitudes Toward CBD
Supplements Compete with Functional Foods and Treats
Senior and Overweight Pets
Veterinarians Harbor Enormous Market Clout
Supplements as Preventive Care May Lower Vet Costs

PET SUPPLEMENT REGULATION

FDA and AAFCO Monitor Pet Supplements
FSMA and Pet Supplements
National Animal Supplement Council
Product Labeling and Claims
Scientific Advisory Committee
Adverse Event Reporting
Additional NASC Membership Requirements
The AVMA and Pet Supplements
Regulating CBD
Regulating CBD Use in Pets
The AVMA Position on CBD

MARKET PROJECTION

CHAPTER 3: MARKETER AND RETAIL TRENDS

COMPETITIVE OVERVIEW

Standing Out in the Growing Crowd
Pet Supplement Channel Lines in the Omnimarket Era
Online
Veterinary
Pet Specialty
Mass Market
Consumer Purchasing by Brand
Mergers, Acquisitions, and Investments
Swedencare Acquires Animal Pharmaceuticals
Hemp Technology Acquires True Leaf Pet
Manna Pro Acquires Doggie Dailies and Hero Pet Brands
Whitebridge Pet Brands Acquires Cardinal Laboratories
Elanco Acquires Bayer's Animal Health Unit
AnimalBiome Completes Seed Funding Round
Pet Supplements Market Expansion
KND Labs Expands Reach into U.K. and E.U.
W.F. Young Expands into Canada
Brilliant Salmon Oil Establishes Several Partnerships
Holistic Hound Partners with Pet Food Experts
Choice Pet Products Partners with Two Pet Supplement Marketers
Clear Conscience Pet Develops Private-Label Products
Medterra Enters Strategic Partnerships
Pet Edge Expands into Private-Label Pet Supplements
Ark Naturals and Wholistic Pet Rebranding Efforts
Four Pet Supplement Marketers Make Inc. 5000 Fastest Growing Businesses List
Leap Venture Studio Announces Third Cohort
CBD Marketers Gain Certifications and Accreditations

RETAIL TRENDS

Internet Ahead of Brick-and-Mortar Use in Traditional Pet Supplement Purchasing
Online Retailers Are the Primary Destination for Pet CBD Purchases
More Pet Owners Buying Pet Supplements Online
Top Online Marketers and Brands
Pet Supplement Merchandising in Pet Specialty Retailers
Petco Repositions as The Health & Wellness Company
Petco Site Visit
PetSmart
Independent Pet Stores
Mass-Market, Farm & Feed, and Natural Food Channels
Walmart and Target
Farm & Feed Stores
Whole Foods

CHAPTER 4: MARKETING AND NEW PRODUCT TRENDS

MARKETING AND NEW PRODUCT TRENDS

New Product Activity Centers Around CBD
Calming Aids and Anxiety Support Supplements
Veterinary Formulas Add Scientific Weight
Joint Health Supplements
Immunity-Related Supplements Get COVID Boost
Probiotics Linked to Immunity and Digestive Support
Allergy/Skin & Coat Supplements
Lifestage-Specific Supplements
Sidebar: Milk Replacers
Cat Supplements Offer More Than Hairball Relief
Supplements for Small Animals

CHAPTER 5: CONSUMER TRENDS

OVERVIEW OF PET SUPPLEMENT PURCHASING

Note on Data Sources

CONSUMER PURCHASING, BUYING HABITS, AND ATTITUDES

Dog Owners More Likely to Purchase Supplements
Most Traditional Supplement Purchasers Are Confident in Product Quality
Pet CBD Supplement Use May Be Hampered by Trust Issues
Pet Supplement Expenditures
Factors Influencing Pet Supplement Purchases
Sought-After Characteristics of CBD Supplements
Pet Supplement Formats
Condition-Specific Pet Supplements
Where Traditional Pet Supplements Are Purchased
Supercenters Lead in Brick-and-Mortar Purchasing
Where CBD Pet Supplements Are Purchased

DEMOGRAPHIC TRENDS

Homes with Children and Urban Dwellers Skew High for Pet Supplement Use
Younger Pet Owners and CBD Users Skew High for Pet CBD Supplement Purchases

For more information about this report visit https://www.researchandmarkets.com/r/ijxgnn

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