United States Pet Market Responding to the COVID-19 Crisis

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Aug 11, 2020, 09:00 ET

DUBLIN, Aug. 11, 2020 /PRNewswire/ -- The "U.S. Pet Market Outlook, 2020-2021: Responding to the COVID-19 Impact" report has been added to ResearchAndMarkets.com's offering.

Along with virtually every other area of the U.S. economy, the pet industry will be battered by the coronavirus pandemic through 2020 and beyond. But the pet industry stands out as famously recession resistant, coming through 9/11 and the Great Recession of 2008 relatively unscathed. Moreover, all four of the pet industry product and service sectors - pet food & treats, non-food pet supplies, veterinary services, and non-medical pet services - come into the crisis on firm footing.

Perhaps the timeliest edition of the annual U.S. Pet Market Outlook ever, this report focuses on the current and expected impact of the coronavirus pandemic across all areas of the market, projecting future retail sales and trends in light of the coronavirus crisis.

Among the key predictions:

Sales declines and slowdowns across all market sectors, with non-medical pet services (including boarding/daycare) taking the sharpest hit, and pet food holding up best as a must-have staple with a strong healthcare component.
A further surge in online shopping for pet products, as pet owners flock to the Internet for home delivery or curbside/parking lot pickup from brick-and-mortar pet stores and veterinarians.
A sharp uptick in adoption of and reliance on veterinary telehealth services such as those offered by GuardianVets, PetCoach, and TeleVet.
A private-label surge as cash-strapped pet owners facing months if not years of economic uncertainty, and a demand-driven uptick in store-brand production.
A silver lining of increased dog and cat ownership among households eager for the emotional support and physical comfort pets provide in this stay-at-home era.

Key Topics Covered:

Executive Summary

Market Sizing, Shares, and Trends
Look Back at 2019
Sales Projections by Sector
Historical and Projected Market Share Shifts by Product or Service Classification
Market Shares by Animal Type
Share of Pet Product Sales by Channel
Historical and Projected Channel Share Shifts
Share of Non-Veterinary Services Sales by Type
Housing Trends and Market Potential
Aging Pet Population
Pet Overweight/Obesity
Pet Tech Products Post Double-Digit Growth
E-Commerce in Context
Chewy Ahead in Sales, Amazon in Percent of Online Pet Product Shoppers
e-Commerce Competition and Channel Loyalty
The Decade of the Dog
Dog Owners at 73% of Overall Pet Households
Market Opportunities
Opportunities Despite the Coronavirus Pandemic
Pets as Family as Pet Population Driver
E-commerce
Veterinary Telemedicine and Back-Office Systems
Pet Food: Rethinking Superpremium
DCM Controversy Spurs Interest in Grain-Free Pet Food Alternatives Including Grain-Inclusive and Limited Ingredient Recipes
Science-Based and Veterinary Diets
Subscription-Based Products and Services
Focus on Felines
Cause Marketing, Sustainability, Animal Welfare
"Pet Effect" as Pet Population Driver
Lower-Income Households

Foreword: Assessing Coronavirus Pandemic Impacts on the Pet Industry

The Great Recession as Context
Pet Ownership Rates in Wake of Great Recession
Pet Spending Is "Sticky"
Non-Medical Pet Care to Suffer Sharpest Hit
Boost to Veterinary Telehealth
Supply Chain Shortages
Short-Term Bump for Consumables
Private Label Opportunities
Doubling Down on Online Shopping

Market Trends

Market Performance
Looking Back at 2014-2019
Growth in the Age of E-Commerce and IT
Pet Product and Servicing Spending Per Pet-Owning Household
Looking Forward to 2024
Sharp Decline in 2020, But Recovery Beginning in 2021
Pet Food Sales Growth Relatively Stable
Veterinary Services Will Experience Long-Term Impact
"Non-Essential" Non-Food Pet Supplies Will Take a Hit
Sharpest Cuts Expected for Non-Medical Pet Services
Market Shares and Segmentation
Historical and Projected Market Share Shifts by Product or Service Classification
Market Shares by Animal Type
Shares of Pet Product Sales by Channel
Historical and Projected Channel Share Shifts
Boarding and Grooming Account for Bulk of Non-Medical Services Sales
Market Drivers
The Coronavirus Crisis
E-commerce Driving Market Growth, Innovation
Investment and M&A
Pet as Family
Pets in Public
HABRI Documents Human Health Benefits of Pet Ownership
Economic Improvement Reflected in Pet Owner Outlook
Pet Ownership Trends
Focus on Felines
Housing Trends May Hinder Pet Ownership from Reaching Full Potential
Dog and Cat Ownership Down Among Lower-Income Households
Pet Adoption Continues to Supplant Livestock Sales
Smaller Dogs Remain Big

Industry Trends

Retail Trends

Pet Ownership Trends

Companies Mentioned

Colgate-Palmolive (Hill's)
General Mills (Blue Buffalo)
GuardianVets
Mars
MRI-Simmons
Nestl Purina
PetCoach
TeleVet
United Veterinary Services Association (UVSA)
Watt Publishing

For more information about this report visit https://www.researchandmarkets.com/r/vyyxto

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