United States Pet Food Markets, 2014-2019 & 2023 - Natural Pet Food, Veterinarians to the Fore, Product Safety and Made in the USA, Healthy Gourmet/Indulgent Foods & Customized Pet Food/Home Delivery

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Mar 21, 2019, 15:45 ET

DUBLIN, March 21, 2019 /PRNewswire/ -- The "Pet Food in the U.S., 14th Edition" report has been added to ResearchAndMarkets.com's offering.

Drawing on more than 20 years of experience in analyzing the pet food industry as well as the analyst's broad cross-category expertise, Pet Food in the U.S., 14th Edition pinpoints strategic directions for current and prospective pet food marketers, with a forward-looking focus on high-growth product segments and market drivers.

Covering foods for dogs and cats, the report examines trends by form (dry, wet, semi-moist, and frozen/refrigerated), ingredients, and product claims across the full retail spectrum including mass-market outlets, the pet specialty channel, online retailers, and other channels. It provides a comprehensive overview covering historical market size and projections (2014-2023); cross-market trends; consumer expenditures; market opportunities; mergers and acquisitions; channel trends including e-commerce and omnichannel; the Millennial impact; and new product and marketing trends.

Pet food marketers are headed towards an uphill battle, facing plateauing sales growth due to the leveling off of superpremium-fueled price increases and growing pricing pressure stemming from the advance of the Internet and mass premiumization. There are bright spots in this saturated market, however. Although the Internet is poaching sales from brick-and-mortar retailers, online sales are for the time driving incremental growth in the market as a whole by promoting in-demand brands and auto replenishment.

Also positively impacting the market are millennial pet owners, who are willing to pay more for quality products, especially those featuring sustainably and ethically sourced ingredients. Other opportunities reside in specialized diets targeting the aging pet population and in high-quality, freshly made pet food prepared in-store or ordered online for home delivery.

The study highlights consumer purchase patterns and product and brand preferences for dog and cat food as well as the market as a whole. Including dozens of product illustrations, it focuses particularly on trends in marketing and new product development, while also identifying key players in dog and cat food overall. Additional data sources include Simmons profiling trends in pet ownership, purchasing attitudes, and product preferences, including demographic trends down to the brand level, and SPINS data on the natural and gourmet channel.

Key Topics Covered:

Executive Summary

Market Overview

Introduction
Market Size and Growth
Market Drivers
Looking Ahead/Competitive Overview
Retail Channel Trends

Product and Marketing Trends

Natural Pet Food
Condition-Specific Foods: Veterinarians to the Fore
Product Safety and Made in the USA
Healthy Gourmet/Indulgent Foods
Customized Pet Food and Meal Kits for Home Delivery

Dog Food

Market Size and Growth
Marketer and Brands
Dog Food Purchasing Patterns

Cat Food

Market Size and Growth
Marketers and Brands
Cat Food Purchasing Patterns

Opportunities

Opportunity 1 - Personalized Pet Food
Opportunity 2 - Spotlight on Sourcing, Sustainability, and Animal Welfare
Opportunity 3 - Premiumized (Further) Cat Food
Opportunity 4 - The Internet
Opportunity 5 - Pet Overweight and Obesity

Market Overview

Chapter Highlights

Introduction

Two Animal Categories: Dog and Cat
Other Marketing Classifications

Market Size and Growth

Pet Food Will Top $27 Billion
Dog Food Dominates Pet Food Sales
Dry Pet Food Dominates Sales
Dry Dog Food at Over 50% of Market
Sales by Channel

Market Drivers

Pet Food Market Facing Major Headwinds
Innovation Drives Pet Food Marketers in New Directions
Internet Steals Brick-and-Mortar Share Yet Buoys Overall Market
Mass Premium Brands No Recipe for Long-Term Market Growth
Natural Pet Food Sales Still Healthy But Likely Headed for Moderation
FDA Warning About CDM Casts a Shadow Over Grain-Free Pet Food
Pet Food Safety: Issue and Opportunity
Scaling Up Superpremium
Consumers Willing to Pay More for Healthier Pet Edibles
Is Premiumization Disenfranchising Non-Affluent Households?
Pet Food Production Costs Rising
Pet Ownership Trends
M&A, Retail, and Marketing Initiatives Going Strong
Pets-as-Family Trend Getting a Millennial Boost
Growth in Wet Pet Foods

Looking Ahead

Sales Growth Slow But Steady Through 2023
Tariffs and Trade War with China Could Hamper U.S. Market

Competitive Overview

Human Food Companies Expand Into Pet Market
Lawsuits and Recalls
Mass Premiumization Is Changing the Channel Dynamic
Pet Specialty-Specific Brands Persist
Veterinary Diet Marketers
Inspiring Trust

Retail Channel Trends

Walmart Is Preferred Retailer for Pet Food Purchases
Private-Label and Exclusive Brands Taking on New Importance
Mass Premiumization Good for Mass Retailers
Customer Service, Natural Brands Help Independents Shine
Pet Specialty Chains Rethink Pet Food

Product and Marketing Trends

Chapter Highlights
Natural Pet Food

Natural Pet Food Spin-Offs and Cousins
Natural Claims Still Resonate with Consumer Mindsets
Organic Pet Food
Human-Grade and Human-Style
Clean Food Trend Carries Over From Humans to Pets
Grain-Free Pet Food
Novel and Exotic Proteins
Sustainability and Ethically Produced Ingredients
Frozen/Raw Pet Food
"Preserved Dry" (Freeze-dried and Dehydrated) Pet Food
Trendy Superfood Ingredients Getting a Millennial Boost

Condition-Specific Foods

Condition-Specific Foods: Veterinarians to the Fore
Ongoing Innovation in Weight-Loss and Senior Foods
Pet Food Marketers Meeting Smaller Dog Trend Head On
Other Marketing Claims Built on Safety, Indulgence

Dog Food

Chapter Highlights

Historical and Projected Dog Food Retail Sales

Marketer and Brands

Dog Food Marketers in Mass-Market Outlets
Pet Specialty Brands
Freshpet Dominates Refrigerated Dog Food Category
Private-Label Dog Food

Dog Food Purchasing Patterns

Most Dog Owners Buy Dry Dog Food
Millennials Most Likely to Use Organic Food
Older Americans More Likely to Use Food Made in USA
Pedigree Tops in Household Penetration
Dry Dog Food Sole Usage Rates Increase
Other Dog Food Brand Penetration
Dog Food Purchase Patterns by Channel

Cat Food

Chapter Highlights
Market Size and Growth

Historical and Projected Cat Food Retail Sales

Marketers and Brands

Nestle Purina's Hold on Cat Food
Private-Label Cat Food

Cat Food Purchasing Patterns

Canned Food Is Stronger in Cat Arena
Usage of Cat Food by Specialty Formulation
Friskies Tops in Household Penetration Rates
Dry and Wet Cat Food Sole Usage Rates Increase
Other Cat Food Brand Penetration
Cat Food Purchase Patterns by Channel

Companies Mentioned

Friskies
Nestle Purina
Pedigree
Walmart

For more information about this report visit https://www.researchandmarkets.com/research/m7rjs2/united_states_pet?w=5

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