United States Lawn Mower Market Analysis & Forecasts 2019-2024: Shifting Consumer Focus toward Smart Technology & Emergence of Robotic Lawn Mowers

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Mar 28, 2019, 11:15 ET

DUBLIN, March 28, 2019 /PRNewswire/ -- The "US Lawn Mower Market - Comprehensive Study and Strategic Analysis 2019-2024" report has been added to ResearchAndMarkets.com's offering.

The US lawn mower market is anticipated to reach revenues of approximately $13 billion by 2024, growing at a CAGR of around 4% during 2018-2024

The growing requirement for landscaping services and terrain maintenance across residential lawns, golf courses, sports fields, and public parks is fueling the growth of the US lawn mower market. The use of IoT-enabled devices in combination with machine learning and artificial intelligence will lead to a paradigm shift in device management and control in the US market. The surge in sustainable living behaviors and unconventional sources that have risen out of the urban phenomenon of mixed-use community spaces will positively impact the growth of the US lawn mower market.

The increasing focus on power, speed, versatility, and capabilities of handling numerous terrains is encouraging the vendors to launch innovative products in the US. The rapid urbanization and industrialization will boost the adoption of commercial lawn mowers in the US market. The growing landscaping industry, increasing residential and commercial construction activities, and rising demand for backyard beautification among households are the significant factors attributing to the growth of the US lawn mower market. The increasing use of gas-powered lawn mower, electric lawn mower, and robotic lawn mowers is contributing to the growing revenues in the US market.

The advancement of battery technology led to the launch of battery-powered lawn mowers, that is easy to operate and eco-friendly in the US market. Top vendors such as Husqvarna and MTD Products are expanding their product portfolio to attract the maximum number of consumers in the US market.

US Lawn Mower Market - Dynamics

The increasing adoption of green spaces and green roofs is fueling the demand for innovative products in the US lawn mower market. The value of green spaces is growing worldwide as many health and environmental benefits are being linked with access to greenery. Green spaces typically help to improve air and water quality and reduce heat build-up in the environment. The increasing application of new products in the commercial sector due to its use in golf courses and other large parks and lawns will drive the growth of the market.

Considering green spaces also provide aesthetic benefits, many gardens, parklands, and public green spaces are being incorporated continuously into urban planning. Various projects have been taken up by non-profit organizations and governments to increase the green space in cities and drive sales in the US market. Green roofs help to cool the environment, insulate infrastructures and buildings, reduce air pollution, and increase biodiversity. These green roof initiatives will boost the demand for robotic lawn mowers in the US lawn mower market.

Key Highlights of the US Lawn Mower Market:

The advanced models of robotic mowers are making its way into US households during the forecast period.
The increase in the tech-savvy population, growth in per capita disposable income, and stabilizing economy are some of the factors contributing to the growth of the US lawn mower market.
The increasing number of eco-cities and green spaces will drive the demand for landscaping services in the US market.
Several APAC-based vendors are launching their products in the US lawn mower market.
The vendors are investing in infrastructure and R&D support to improve the reliability, technology, and price of the product's launch in the market.
The vendors are entering into strategic agreements with home improvement stores and retailers to enhance their product reach in the US lawn mower market.

Top trends observed in the global lawn mower market include:

The exponential growth of the Landscaping Industry
Development of Sustainable Cities in the US
Shifting Consumer Focus toward Smart Technology
Growing Influx of Battery-powered Products & Multi-use Equipment

US Lawn Mower Market - Key Vendor Analysis

The US lawn mower market is witnessing rapid technological innovations and continual upgrades that is fueling the competition. The manufacturers of robotic equipment with energy savings and ease of manufacturing as processors are augmenting the growth of the US lawn mower market.

The major vendors in the market are:

Deere & Co
Honda Power Equipment
Husqvarna
Kubota
MTD Products
Bosch
The Toro Company

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Market Overview
7.2 Landscaping Industry Dynamics
7.2.1 Overview
7.3 Dawn of Robotic Lawn Mowers
7.3.1 Overview
7.3.2 Design & Working System
7.4 Alternate Spaces & Community Creation
7.5 Macroeconomic Factors Enabling Market Growth
7.5.1 Economic Development
7.5.2 Increase in Per Capita GDP
7.5.3 Dual-income Households in Developed Markets

8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Growing Landscaping Industry
8.1.2 Influence of Internet in Shaping End-users' Purchasing Behavior
8.1.3 Growing Marketing Efforts and Promotional Activities by Vendors
8.1.4 Development of Sustainable Cities in US
8.2 Market Growth Restraints
8.2.1 Rise of Drought-tolerant Landscaping and High Adoption of Artificial Grass
8.2.2 Shortage of Skilled and Qualified Labors
8.2.3 Political Turbulences in Key Markets Affecting US Exports and Imports
8.2.4 Increasing Labor Cost and Cost Trade-offs Offsetting Profit Margins
8.3 Market Opportunities & Trends
8.3.1 Shifting Consumer Focus toward Smart Technology
8.3.2 Emergence of Robotic Lawn Mowers
8.3.3 Increased Adoption of Green Spaces and Green Roofs
8.3.4 Growing Influx of Battery-powered Products & Multi-use Equipment

9 Value Chain Analysis
9.1 Value Chain overview
9.2 Value Chain Analysis
9.2.1 Raw Material and Component Suppliers
9.2.2 Manufacturers
9.2.3 Distributors/Dealers/Retailers
9.2.4 End-user

10 Market Landscape
10.1 Garden Equipment Market Overview
10.2 Lawn Mower Market in US
10.3 Porter's Five Forces Analysis

11 Market by Product Type
11.1 Market Overview

12 Walk-behind Lawn Mower
12.1 Market Size & Forecast
12.2 Market by Product Type
12.2.1 Reel/Cylinder Mowers: Market Size & Forecast
12.2.2 Self-Propelled Mowers: Market Size & Forecast
12.2.3 Push Mower: Market Size & Forecast
12.2.4 Hover Mower: Market Size & Forecast

13 Ride-on Lawn Mower
13.1 Market Size & Forecast
13.2 Market by Product Type
13.2.1 Standard Ride-on Mowers: Market Size & Forecast
13.2.2 Zero-turn Mowers: Market Size & Forecast
13.2.3 Lawn Tractors: Market Size & Forecast
13.2.4 Garden Tractors: Market Size & Forecast

14 Robotic Lawn Mower

15 Market by Fuel Type

16 Gas-powered lawn mowers

17 Electric-powered Lawn Mowers

18 Manual-powered Lawn Mowers

19 Propane-Powered Lawn Mowers

20 Market By End-user Type
20.1 Market Overview
20.2 Residential End-Users
20.3 Professional Landscaping Services
20.4 Golf Courses
20.5 Government & Others

21 Market By Mower Blade Type
21.1 Market Overview
21.2 Cylinder Blades
21.3 Deck/Standard Blades
21.4 Mulching Blades
21.5 Lifting Blades

22 Market By Drive Type
22.1 Market Overview
22.2 Manual Drive
22.3 AWD
22.4 FWD
22.5 RWD

23 Market By Start Type
23.1 Market Overview
23.2 No Start Required
23.3 Keyed Start
23.4 Push Start
23.5 Recoil Start (Pull/Manual/Rewind Start)

24 Market by Distribution Channel
24.1 Market Overview
24.1.1 Manufacture, Production, and Distribution
24.1.2 Distribution through Retail Stores
24.1.3 Distribution through Online Websites

25 Competitive Landscape
25.1 Market Overview

26 Key Company Profiles
26.1 Deere & Co.
26.1.1 Business Overview
26.1.2 Business Segments
26.1.3 Product Offerings
26.1.4 Key Strategies
26.1.5 Key Strengths
26.1.6 Key Opportunities
26.2 Honda Power Equipment
26.3 Husqvarna
26.4 Kubota
26.5 MTD Products
26.6 Robert Bosch
26.7 The TORO Company

27 Other Prominent Vendors
27.1 AGCO
27.1.1 Company Overview
27.1.2 Strategy
27.2 Alamo Group
27.3 AL-KO
27.4 Ariens Company
27.5 Bad Boy Mowers
27.6 Black + decker
27.7 Blount International
27.8 Bobcat Company
27.9 Briggs & Stratton
27.10 Carraro
27.11 Chevron Group
27.12 Einhell Germany
27.13 Emak Group
27.14 Erkunt Traktor Sanayii
27.15 E.ZICOM
27.16 Generac Power Systems
27.17 Greenworks Tool
27.18 Grey Technology (Gtech)
27.19 Hangzhou Favor Robot Technology
27.20 Hitachi
27.21 Hustler Turf Equipment
27.22 Linea Tielle
27.23 LG
27.24 Lowe's (Kobalt)
27.25 Makita Corporation
27.26 Mamibot
27.27 Masport
27.28 McLane manufacturing
27.29 Mean Green Products
27.30 Milagrow HumanTech
27.31 Moridge manufacturing
27.32 Ningbo NGP Industry
27.33 Positec Tool (WORX)
27.34 SCAG Power Equipment
27.35 Schiller Grounds Care
27.36 Shibaura
27.37 Snow Joe
27.38 Stiga
27.39 STIHL
27.40 SUMEC (Yard Force)
27.41 Swisher Acquisition
27.42 Techtronic Industries
27.43 Textron
27.44 The Kobi Company
27.45 Turflynx
27.46 Yamabiko EuRope (Belrobotics)
27.47 Zhejiang Tianchen Intelligence & Technology
27.48 Zucchetti Centro Sistemi (ZCS)

28 Report Summary
28.1 Key Takeaways
28.2 Strategic Recommendation
28.3 Qualitative Summary
28.4 Quantitative Summary

29 Appendix

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