United States Corporate Wellness Market Outlook 2021: Improving Employee Wellbeing During COVID-19 & Opportunities in Incorporation of Social Connectedness

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Feb 15, 2021, 08:45 ET

DUBLIN, Feb. 15, 2021 /PRNewswire/ -- The "US Corporate Wellness Market - Industry Outlook and Forecast 2021-2026" report has been added to ResearchAndMarkets.com's offering.

In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this US Corporate Wellness Market Report

The US corporate wellness market by revenue is expected to grow at a CAGR of over 9% during the period 2021-2026.

The outbreak of the COVID-19 pandemic in the US has infused high stimulus into the US corporate wellness market. With the workforce population largely affected by one or more chronic diseases or other comorbidities, it warranted supporting their health and wellbeing. It set high expectations from employers, driving companies to proactively manage population health with their programs.

While businesses have found ways to protect their employees physically - providing tech support to aid with the social distancing to introducing new leave policies - the disruption caused by the virus in terms of mental health is expected to continue. From helping employees adjust to the new normal and be nimble to reducing health risks, employers are focused on preventively and proactively managing the same. This is expected to increase access to wellness and expand or improve the quality of already existing programs.

US Corporate Wellness Market Segmentation

The US corporate wellness market research report includes a detailed segmentation by program, end-user, revenue model, delivery model, incentive program, type, industry, geography. The HRA segment is growing at a stable pace with preventive care gaining importance due to the increased healthcare costs and focus of organizations to inculcate healthy habits among employees.

Vendors are working on making HRA programs more effective by integrating them with other programs, which provide the opportunity to address workplace ergonomic concerns. The use of biometric screening is increasingly becoming a large part of HRA processes, thereby improving the delivery of wellness programs.

The rise in corporate profits is increasing discretionary incomes for employers, thereby driving up their spending on corporate wellness programs. A major trend gaining momentum is being inclusive. While diversity is a hallmark of workplaces, providing diverse employee wellness programs is a natural choice. Revenues for this segment are expected to come from the integration of technology with data to develop personalized experiences.

While wellness programs associated with recurring revenues require a strong connection and constant motivation, those that are associated with seasonal warrant a one-time incentive that ramps up participation. However, recurring revenue programs are more predictable and work on a long-term strategy that warrants consistent investment. The recurring revenue segment is served by nutrition and weight management programs, tobacco cessation, employee coaching, and online wellness portals.

To provide fully integrated services that ensure maximum participation and engagement, vendors provide a host of both onsite and offsite services. While some programs are exclusively delivered via one model, others are delivered via a combination of the two. The onsite market for corporate wellness is undergoing a radical shift as the coronavirus pandemic has introduced a wave of changes, some of which are expected to stay put even once the pandemic dies down. Larger companies are likely to offer onsite services as they have access to more resources in terms of budgets, space, and personnel, which is driving the demand for onsite services.

To improve the benefits of wellness plans supported by incentives, some employers are looking at behavioral economics to enhance employee engagement during activities for health management. Vendors are using technology in incentive programs to motivate employers to drive participation rates in wellness programs. Vendors are designing incentive programs that are in sync with the goals and objectives of the company.

Hence, they are popular with first-time employers that use them as an entry point into the workplace wellness realm. As a high number of employers get on board the corporate wellness bandwagon, participatory programs are expected to gain traction. They are also specifically witnessing success among small-scale workplaces.

As the safety, wellness, and protection of employees have become a priority during the COVID-19 pandemic, workplace wellness is becoming a corporate responsibility, driving the use of services. However, the demand has deaccelerated slightly, more so now, as the pandemic shifts focus on creating healthy habits.

In 2019, technology solutions witnessed a massive surge as several tools and applications were released and became easier to implement. Further, while reducing healthcare costs has been a high focus for implementing workplace wellness programs, employee engagement is becoming a catch-all and buzzword for corporates. This is shifting the wellness focus on devices and software, further fueled by technology-influenced convenience

The pandemic is accelerating the need for a digitally connected world, driving the media, technology, and telecommunication sector into a high-growth pace. The industry is anticipated to witness long-term increased spending. The need for businesses in every sector to adopt high resilience and innovative strategies is bolstering the growth of wellness programs.

Media and technology companies are more inclined to offer a cross-section of services and alternative resources for employee wellness. Since media and technology companies are often more heavily digital-oriented, work-life balance programs are highly prioritized in the segment.

INSIGHTS BY VENDORS

ComPsych, Wellness Corporate Solutions, Virgin Pulse, and Provant Health Solutions are the major key players in the US wellness program market.

Since the Mid-Atlantic, West, and Southwest regions have the maximum number of large businesses, the probability of setting up wellness programs is high. Several vendors are setting up bases in these regions. In addition, areas that have a dense population and house major business centers such as New York, Texas, and California, along with states that have headquarters of large corporations such as Illinois are likely to be more lucrative for market vendors.

KEY QUESTIONS ANSWERED

What is the US corporate wellness market growth during the forecast period?
Who are the market leaders in the US corporate wellness market?
Which segment is likely to account for the largest share in the US corporate wellness market by end-user?
What are the market opportunities and threats faced by the market players?
What is the impact of the COVID-19 pandemic on the US corporate wellness market share?

Market Dynamics

Market Opportunities & Trends

Growing Role Of Wellness Champions
Data Analytics Increasingly Powering Wellness
Use Of Technology To Improve Outcomes
Growing Reign Of Artificial Intelligence
Extension Of Wellness Programs To Families
Offering Various Solutions Under One Roof
Incorporation Of Social Connectedness

Market Growth Enablers

Improving Employee Wellbeing During Covid-19
Growth In Individualized Self-Care
Rise Of Information Economy
Evolution Of Value Proposition
Increase In Number Of Working Hours
Broad Shift In Wellness Perspectives
Corporate Wellness Programs Reducing Load On Us Healthcare Systems

Market Restraints

Remote Work And Increased Surveillance By Employers
Constant Struggle For Employee Engagement And Participation
Perceived High Cost Of Wellness Programs
Wariness Regarding Misuse Of Data
Counterproductive To Employee Health
Increased Sense Of Anxiety
Singular Approach To Wellness
Lack Of Gendered Approach
Dearth Of Cultural Support

Programs

Market Snapshot & Growth Engine
Market Overview
Health And Risk Assessment (Hra)
Nutrition & Weight Management
Smoking Cessation
Fitness Services
Alcohol & Drug Rehab
Stress Management
Health Education Services
Financial Wellness
Other Corporate Wellness Services

Prominent Vendors

COMPSYCH
Wellness Corporate Solutions
Virgin Pulse
Provant Health Solutions

Other Prominent Vendors

Active Wellness
Aduro
Alyfe Wellbeing Strategies
BSDI
American Specialty Health
Aquila
AYCO
Bank of America Merrill Lynch
BaySport
Beacon Health Options
Best Money Moves
Castlight Health
Ceridian
Corporate Fitness Works
Elite Wellness
Exos
Fidelity Investments
Financial Finesse
HealthCheck360
HealthFitness
Healthtrax
Integrated Wellness Partners
Kareila Health
Kinema Fitness
Kersh Health
LifeDojo
LifeStart
LIVunLtd
Professional Fitness Management
Power Wellness
Reach Fitness
Marino Wellness
Marathon Health
Mercer
Money Starts Here
Midtown Athletic Club
The National Institute for Fitness and Sport (NIFS)
OptumHealth
Orriant
PayActiv
Privia Health
Premise Health
Prudential Financial
Ramsey Solutions
StayWell
Sonic Boom Wellness
WTS International
Vantage Circle
Vitality Group
Wellsource
WellSteps
Wisdom Works Group
Workstride
Woliba
Wellable
Sprout
Wellness Coaches USA
PDHI
Novant Health
Sum180
Transamerica

For more information about this report visit https://www.researchandmarkets.com/r/e0jh7e

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