Unison Home Ownership Investors Selects Cutwater As Creative Agency Of Record

SAN FRANCISCO, Oct. 30, 2018 /PRNewswire/ -- Unison Home Ownership Investors, the nation's leading provider of home ownership investments, announced today that it has selected Cutwater, as its creative agency of record. The selection follows a competitive review process and is part of Unison's overall effort to solidify its identity and marketplace position as the preeminent customer-centric brand in home ownership co-investing.

Under the direction of Unison's marketing team, led by newly appointed Chief Marketing Officer, Cari Jacobs, Cutwater's work will drive consumer awareness of the Unison brand promise and value proposition, challenge the home financing status quo, and bring an enlightening new perspective to customers and the industry.

"We selected Cutwater as our creative agency because they demonstrated a comprehensive understanding of our business and the ability to illustrate what we stand for as a customer-centric brand," said Jacobs. "I am confident that our collaborative work will transform the way people think about home ownership."

"Unison is blazing a new trail with innovative products that provide a smarter, better way to homeownership for many prospective homebuyers and current homeowners," said Chuck McBride, Cutwater's Founder and Chief Creative Officer. "We look forward to working with Unison to ignite their brand and drive emotional relevance with consumers."

About Unison Home Ownership Investors

Unison is modernizing the home financing marketplace through long-term co-investment partnerships. The company works with select institutional investors to integrate home ownership investing into the U.S. housing finance system. The Unison HomeBuyer program helps purchasers buy the home they want with less debt and risk, typically by doubling the down payment. The Unison HomeOwner program provides existing homeowners with cash without the added debt or payments of a home equity loan or HELOC. Headquartered in San Francisco, Unison operates in 22 states plus Washington D.C. For more information, visit https://www.unison.com/.

About Cutwater

Cutwater is an independently owned full-service creative agency based in San Francisco, California that helps brands find their cutwater — the sharpest visual and verbal articulation of the brand's ideal. This is fueled by a strategic and creative process that utilizes multi-disciplinary teams of experts to work as one on what a brand can really stand for; its point of view on the world. They translate brands' cutwater into content they publish across media and through technology; turning brands into channels, consumers into fans and fans into customers resulting in measurable business outcomes. Cutwater has done this for some of the most iconic brands in the world including Brawny, Levi's, Jeep, Ray Ban and LensCrafters, as well as exciting challenger brands like Sunrun, Feeding America, Ariat and American Giant. Cutwater is led by Founder and Chief Creative Officer, Chuck McBride, and Principal and President, Christian Hughes.

SOURCE Cutwater

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