Unilever Selects DemandTec for Predictive Trade Planning in the Cloud

SAN MATEO, Calif., Dec. 7, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative analytics cloud for retailers and consumer products companies, today announced that Unilever has selected Customer Trade Planning , a predictive trade analytics app on the DemandTec network.

By leveraging DemandTec, Unilever is empowering business users to create unified pricing and promotion plans that more effectively invest trade promotion funds. The predictive app will allow Unilever to better understand consumer demand to achieve brand objectives and support a more strategic level of collaboration with retail trading partners.

"Unilever continues to make strategic investments that help us better understand shopper behavior and serve our retail customers more effectively," said Daniel Shaffer, Director North America Business Systems & Capabilities at Unilever.  "DemandTec's Customer Trade Planning app will arm our field sales organization with a powerful capability to make the most of our trade promotion investment."

Customer Trade Planning is a component app in the DemandTec Total Trade Optimization™ solution, and part of the broader  DemandTec Decisions™ suite, the industry's only comprehensive offering enabling integrated sales and marketing optimization, coordinated top-down and bottom-up planning, and true collaboration with retailers using shopper insights and shared analytics.

"DemandTec is proud that Unilever has chosen DemandTec to help serve its retail customers and the consumer more effectively," said Dan Fishback, President and Chief Executive Officer of DemandTec.  "The DemandTec network continues to scale, providing a unique platform for consumer products leaders like Unilever and their retail trading partners to collaborate."

DemandTec is a network of cloud apps and insights for more than 450 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. Approximately 16,000 retailer and manufacturer end-users on DemandTec have collaborated on more than five million trade deals to date.

About Unilever

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 450 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on more than five million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Armen Najarian, DemandTec, Inc.
(650) 645-7170
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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