Unify Expands Channel Distribution of Innovative Circuit Platform to More than 30 Countries

MUNICH and BOCA RATON, Fla., Sept. 22, 2015 /PRNewswire/ -- Unify, a leading communications software and services firm, today announced expanded availability of Circuit, its next-generation communication and collaboration platform, through the channel. As part of Unify's continued channel expansion, Circuit is now available in more than 30 countries. The majority of the new market opportunities for partners are within the European Union.

The ground-breaking Circuit platform revolutionizes mobile collaboration and communication, bringing together high-quality voice, video, real-time document editing and management, messaging and file sharing into a single view, across an entire team. The context of people, content and business transactions fuels the New Way to Work, and is now even more widely available through Unify's network of channel partners.

"Faced with restricted resources and budgets, businesses are having to justify their technology investments based on returning tangible business value and benefit. With the availability of Circuit, Unify's partners now have expanded opportunities to provide collaboration capabilities alongside business communications," said Tim Banting, Principal Analyst, Communications and Collaboration, Current Analysis. "Social, collaborative, and mobile services such as Circuit can enhance the way people work by:  improving the way a company executes operationally (reducing human latency), helping companies innovate quicker by "flattening the organization" (improving transparency and visibility), and streamlining the digital supply chain by extending collaboration to partners and customers."

Circuit is available to Unify channel partners via two sales models—the Referral Selling Model and the Extended Agent Model— granting easy access for partners to sell Software as a Service (SaaS) to customers, while preserving and adding value to Unify's Partner Program.

Under the Referral Selling Model, partners are able to offer Circuit to current and new customers by referring these potential customers to Unify after developing the qualified lead. The Extended Agent Model enables partners to quote, close deals, and maintain their customer relationship on behalf of Unify.

"Our primary goal with our partner program is to create additional revenue streams for partners," said Jon Pritchard, Executive Vice President of Worldwide Channels at Unify. "At our Unify Partner Conference 2015 back in May, our global partners were excited about the Circuit offering, and asked if they could start selling it sooner. Being a partner-centric company, we listened to their request, accelerated our rollout schedules, and now have given our partners the ability to sell months earlier than originally planned. Circuit also offers Unify partners an opportunity to interact with customers around a leading-edge collaboration platform. Selling Circuit provides an easy entry point into the SaaS sales environment, while expanding the conversation with customers around the benefits of Circuit and improved team collaboration."

For more information about becoming a Unify channel partner, visit www.unify.com/partners. For more information about Circuit and to sign up for a free 30-day trial, please visit www.circuit.com.  

Partner Comments:

"The unified communications industry is rapidly changing due to the continuing influences of BYOD and consumerization," said Mahmood Chaudhri, Managing Director at Datrix [UK]. "It's not only the industry but the buyer that is changing too. Modern businesses are seeking to replace old legacy tech with mobile SaaS solutions, like Circuit. This is because these businesses, like ours, want to give their employees the opportunity to realize the benefits of new ways of working and maintaining a better work-life balance. We are looking forward to enabling them to do this whilst increasing our own sales with the new Circuit channel sales model."

"With trends such as millennials in the workplace, BYOD, and the on-demand economy, businesses across all industries are going through significant workplace transformations," said Edward Austin, President and CEO, Professional Services, Inc. [US] "We're thrilled to facilitate these changes as a Unify Partner, empowering teams and knowledge workers to streamline communication and collaboration beyond e-mail to text, video, and chat." 

"More and more teams work together across different locations separated by multiple time zones. To allow a smooth, faster communication between employees represents an enormous potential for the company. This is exactly what Circuit is used for," said Jürgen Tiedemann, CEO of COMNET Holding GmbH. [Germany] "With the new partnership model for Circuit, we can present our customers with an innovative solution. In addition, Unify's approach allows us to continuously expand our business in the SaaS area."

"Just as Circuit streamlines communication and provides more efficient collaboration through next-gen video, voice, and chat, Unify's Referral Selling Model will be key for channel partners to escalate the sales of Circuit in new markets," said Conor Killeen, Director at VEI [UK]. "We're thrilled to be a part of this exciting time for the UC channel."

"We've worked with Circuit now for a couple of months and we are positively surprised," said Kim Benoot, Marketing Director at Fonitel. [Belgium] "Circuit can be used on different platforms such as PC, tablet and smartphones, and the possibilities are very extensive: calling, videoconferencing, chat, etc. We will definitely continue to use Circuit as one of our main communication tools in our company and look forward to providing it to our customers."

"We decided to adopt Circuit because we believe this is a solution that really changes the way you work," said Franco Soro, CEO and Owner of Manet. [Italy] "We can communicate and collaborate better, using a variety of devices, including private ones, with a tangible improvement in productivity. Now, the go-to-market strategy Unify is deploying with their partner community is creating opportunity for everyone involved."

"Being my own personal assistant is one thing, but managing a business and several projects at once is quite another.  But now I have Circuit," said Suzan Maertens, Director at Davo Communications. [Belgium] "Circuit is extremely easy to learn and use and makes it easy for anyone on the team to share content. With our positive experience with Circuit, I believe it will be a real benefit to our customers as well."

About Unify

Unify is one of the world's leading communications software and services firms, providing integrated communications solutions for approximately 75 percent of the Fortune Global 500. Our solutions, including Circuit, unify multiple networks, devices and applications into one easy-to-use platform that allows teams to engage in rich and meaningful conversations. The result is a transformation of how the enterprise communicates and collaborates that amplifies collective effort, energizes the business, and enhances business performance. Unify has a strong heritage of product reliability, innovation, open standards and security.

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