Unify 2015 Global Voice of the Partner Survey Highlights Commitment of Partners

MUNICH and BOCA RATON, Fla., June 2, 2015 /PRNewswire/ -- Unify, a leading communications software and services firm, today announced the results of its 2015 global Voice of the Partner survey. Conducted during March and April this year, the survey solicited feedback on Unify-partner business relationships, the effectiveness of recently introduced channel programs, key business processes, and suggested areas for improvement.

More than 1,000 partners from over 50 countries responded to the survey, with feedback that clearly indicated their level of commitment to Unify, and the recently introduced Partner Program. When asked if the program changes how they will invest in Unify, 91 percent of partners indicated that they expect to invest the same or more. Of those, 36 percent plan to invest more or significantly more, which is an excellent indicator of their commitment to Unify. Launched in Jan. 1, 2015, more than 2,000 partners are already part of the Unify Partner Program.

Fifty-eight percent of partners stated that they had a strategic relationship (defined as engagements with multiple departments at all levels) with Unify. An additional 19 percent of partners indicated a consultative relationship (defined as opportunistic engagements with multiple departments). A strong strategic partnership rating indicates that partners see value in the relationship, and actively engage at all levels, providing partners with greater value and benefits from their relationship with Unify.

The largest category of respondents to the survey was executive owners at 36 percent. The large percentage of executives was incredibly valuable as they have the broadest view of the channel business and their feedback is valuable in helping Unify continue to build key strategic business partnerships.

Unify also used the survey feedback to shape the agenda of the Unify Partner Conference 2015, held in Boca Raton, Florida in early May to ensure that the "voice of the partner" was clearly heard. At the conference, the company reinforced its commitment to the channel and shared updates on progress within the past year of Unify's global shift to a channel-focused go-to-market strategy.  The conference agenda also provided updates on Unify's development plans and innovation roadmap for the future, and discussed specific strategies for partners to grow their business with Unify.

"Partner feedback is critical to Unify as we continue to expand our global channel footprint," said Jon Pritchard, Unify's executive vice president of worldwide channels. "Their input and suggestions on how we continue to develop our product portfolio, improve key business processes, and deepen our relationships presents a great opportunity for both parties to continue to grow our business together. As with any strong relationship, open and honest dialogue ensures that we are aligned and focused on the best opportunities for growth."

Partners echoed this theme of mutual growth when describing Unify's program benefits. They saw the program as having significant benefits in three major areas: the opportunity for overall growth, the ability to deepen their skills and expertise, and being able to increase market share and address new customer opportunities.

About Unify
Unify is one of the world's leading communications software and services firms, providing integrated communications solutions for approximately 75 percent of the Fortune Global 500. Our solutions, including Circuit, unify multiple networks, devices and applications into one easy-to-use platform that allows teams to engage in rich and meaningful conversations. The result is a transformation of how the enterprise communicates and collaborates that amplifies collective effort, energizes the business, and enhances business performance. Unify has a strong heritage of product reliability, innovation, open standards and security.

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