Uneasy Bedfellows: Corporate and Personal Branding Over Social Media

NEW YORK, March 13, 2013 /PRNewswire/ -- "Social media is rapidly changing the landscape of how corporations and individuals communicate and do business," says marketing and reputation expert Davia Temin, CEO of Temin and Company. "But as the line between individual employee voices and corporate voices blurs, we are all inventing new rules along the way."

Speaking today at the two-day offsite meeting of a major money-center bank, Ms. Temin will address the most effective ways for professionals to use social media: "Using Social Media to Create, Define, and Enhance Your Professional and Personal Brand."

"Employees' 'personal' branding and 'corporate' branding can be uneasy bedfellows. No social media communication by an employee can be taken in absolute value – it always represents his or her company or organization as well," says Ms. Temin, who works with global boards, CEOs, corporations, universities, and NGOs on social media strategy, reputation and crisis management, and marketing strategy. "But employees – especially younger employees – expect to maintain a personal presence on social media. How can individual employees both create their own 'brands' or reputations online, and still support those of their employers?  

"Just as Sheryl Sandberg has so artfully created her 'Lean In' book and movement, while still representing the Facebook brand, I believe that corporate and personal 'co-branding' is the way of the future. It just must be done very carefully, and the reputation of the organization can never be compromised by employees, only supported."

Ms. Temin speaks frequently to corporate audiences on a wide range of issues, including social media, reputation and crisis management, leadership and presence, as well as resilience and creating trust. She is a contributor to Forbes.com with a column, "Reputation Matters," as well as to other publications. Her series, "The 10 Don'ts of Corporate Social Media," on Forbes.com will be followed by a new series "More Don'ts of Corporate Social Media" to be issued later this month. Her Twitter address is @DaviaTemin.

If you would like to discuss social media, corporate and personal branding, or speak to Davia Temin on another matter, please contact Suzanne Oaks or Trang Mar of Temin and Company at 212-588-8788 or [email protected].

About Temin and Company
Temin and Company Incorporated (www.teminandcompany.com) creates, enhances, and saves reputations. The firm helps corporations, professional services firms, and other institutions define and strengthen their public image – and their bottom line – through strategic marketing, branding, media relations, thought leadership, speaker and media coaching, financial communications, and crisis management. 

Clients include the leaders of some of the world's largest and most well-known corporations, financial institutions, pharma and biotech companies, law firms, consulting firms, publishing houses, venture capital funds, authors, politicians, and colleges and universities.

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