Under Armour All-America Lacrosse Classic Embraces New Mobile Technology

First to use RainedOut's new "mobile opt-in" technology enabling people to sign up for tournament alerts from a standard cell phone

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Omnilert, LLC

Jul 15, 2010, 09:03 ET

LEESBURG, Va., July 15 /PRNewswire/ -- Omnilert®, LLC, maker of RainedOut™, the first text message service for sports leagues and clubs, today announced that the Under Armour All-America Lacrosse Classic embraced new mobile technology during their national tournament on July 3rd and 4th. The tournament was the first to use RainedOut's "mobile opt-in" technology that enabled fans, players, coaches and staff to register onsite for tournament alerts from a standard cell phone. Previously, subscribers needed a computer to register for alerts.

Corrigan Sports Enterprises, who managed the high profile event, also configured the alerts to simultaneously update the tournament's Facebook Page and Twitter account. This allowed tournament officials to issue news from a single interface without the need to login to other social media sites. This saved them time and reduced any chance for discrepancies in news. This was also beneficial to those who had yet to opt-in to RainedOut, because they could still get the news from Facebook or Twitter.

Under Armour was the exclusive text message sponsor for the event, so fans, players, coaches and others could use the text message service free of charge.

"Using the RainedOut texting service was a big asset to our event," Chris Tomlinson, Vice President of Marketing for Corrigan Sports Enterprises said. "The service allowed fans, players and coaches to stay on top of the action throughout the whole weekend of games. With five fields of games running from dawn to dusk, people could know what was happening just by checking their phones."

"RainedOut text messaging updates really took the Under Armour All-America Lacrosse Classic to the next level and offered a service that I think will have everyone wanting it at every event they attend."

About Corrigan Sports Enterprises

Corrigan Sports Enterprises (www.corrigansports.com) is a leader in Sports Marketing and Event Management headquartered in the Baltimore/Washington D.C. region. Founded in 1991, CSE owns and operates the following events: Under Armour Baltimore Running Festival, CareFirst BlueCross BlueShield Frederick Running Festival, Oakland Running Festival, the Charm City Challenge All-Star Basketball Game, the Pro Beach East Volleyball Tour, BikeJam Pro Cycling Event, The IWLCA President's Cup and the Under Armour All-America Lacrosse Classic.

About RainedOut

Established in 2004 and used by 1,000s of organizations, RainedOut is the first text message service for sports leagues and groups. This free sponsor-supported service enables non-technical people to administer and send custom or predefined messages instantly to the entire league for improved communication. It is used to cancel games, give directions, recruit volunteers, and much more. As a Web-based service, messages can initiate from a net-connected PC or from the field using a net-connected cell phone. Through one simple interface, RainedOut instantly and simultaneously broadcasts messages to subscribers' mobile phones (via SMS text message) and e-mail accounts, and to the leagues' own Web pages, RainedOut Page, Facebook Page, and Twitter Account. To learn more, visit http://www.RainedOut.com.

About Omnilert

Omnilert, LLC is the leading provider of unified mass notification systems for better business continuity, emergency management, and routine communication. The easy-to-use, self-service, Web-based system enables a single person to communicate timely information to thousands of people anywhere, anytime, on any device or service. The award-winning company's 3,000 clients include the U.S. Army, Boeing, sanofi-aventis, Harvard University, Penn State, American Red Cross, UNICEF, and the National Institutes of Health. Omnilert solutions are sold under the brand names e2Campus, Amerilert, and RainedOut. The privately held company is headquartered in Leesburg, Va., and at http://www.omnilert.com online.

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