UBM Studios' Chief Innovation Officer, Steve Arend, to Share Insights on Virtual Event Creative and the User Experience at the Event Marketing Summit

CHICAGO, April 28 /PRNewswire/ -- UBM Studios, a division of UBM and a leader in virtual business environments, today announced that Steve Arend, Chief Innovation Officer, will share insights on the importance of creative in the user experience when participating in virtual events at the Event Marketing Summit, the world's most respected conference on event marketing, which will take place May 3-5 in Chicago, IL.

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Arend will participate in the Event Marketer Virtual University, which will take place Monday, May 3 from 8:30 AM-12:00 PM.  The workshop will give attendees a soup-to-nuts immersion into the evolving world of virtual trade shows and events.  Arend will participate in the "Where do I start Creatively Speaking" as well as the "When should I consider using a Virtual Event?" sessions.

"Virtual users react emotionally to the 'look and feel' of virtual business solutions.  We specialize in interactive human engagement and behavior and we understand the critical importance of a virtual user's experience.  We understand there is a deep connection between the content, how it is presented and the attendee," said Arend.

As Chief Innovation Officer of UBM Studios, Arend is responsible for leading the virtual solutions strategy and development for UBM.  For more than 15 years, Arend has been a successful entrepreneur focused on developing new ways to interact with complex information. Whether creating 3D industrial visualization, animated instructions, custom software, games or developing fully immersive online environments, Arend optimizes the user experience to drive business forward.  In 2004, Arend founded How Machines Work Corporation and in July 2007 it was acquired by UBM.

For additional information on UBM Studios virtual events, contact Kate Spellman, SVP, Managing Director, UBM Studios at 516 562 7383 or [email protected].

To follow UBM Studios on Twitter, visit http://twitter.com/UBMStudios and to follow on Facebook, visit UBM Studios.

UBM Studios (www.ubmstudios.com)

UBM Studios, a UBM company, delivers next-generation virtual business solutions.  UBM Studios specializes in interactive human engagement and behavior with actionable turnkey products that fits every budget from pre-packaged solutions to unlimited custom design.  Through robust offerings including tradeshows, events, digital libraries, product launches, annual meetings, career fairs, sales meetings, training & learning centers and focus group centers, UBM Studios virtual events engage audiences, reduce costs and increase productivity.  Leading technology, healthcare, building, finance and insurance organizations have utilized UBM Studio's flexible and reliable virtual event platforms to deliver their events.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

SOURCE UBM Studios

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