TY KU Sake & Spirits Launches First Ever US Sake Commercial Starring Co-owner CeeLo Green With The "SHARE ON" Campaign

NEW YORK, March 12, 2013 /PRNewswire/ -- TY KU Premium Sake & Spirits, the fastest growing and leading brand name in premium sake, proudly announces its new marketing and advertising campaign "Share On" that was developed with brand co-owner, five-time Grammy Award-winning artist, CeeLo Green.  The TY KU campaign launched on February 27, 2013 with nationally televised commercial spots starring Green and is supported by a full 360 multi-media campaign throughout the year. The television commercial is not only the first for the TY KU brand, but they are the very first nationally televised commercials for any sake brand in the U.S.  The "Share On" campaign is inspired by the Japanese tradition of always pouring sake for friends and loved ones as a sign of respect and in turn, they do the same for you.  "Share On" aims to empower consumers with a premium brand name in sake, introducing a better way of drinking with the inherent benefits of the beverage and, most importantly, it encourages a renewed social awareness of friendship and respect.

(Photo: http://photos.prnewswire.com/prnh/20130312/LA73542)

CeeLo says of the campaign, "With the inevitable increase in our reliance and obsession with technology, restaurants and lounges are now filled with tables of people staring down at their phones rather than sharing the moment. Together with TY KU, I am proud to launch the new Share On campaign to bring back the tradition of truly sharing the experience with your friends and family. With TY KU, it's all about discovering better and different ways to enjoy the moment."

After experiencing 100% growth with sake in 2012, TY KU officially became the fastest growing premium sake brand in the U.S. for the second year in a row* according to Nielson data. TY KU and CeeLo aim to further extend the reach of the TY KU Sake portfolio which consists of four premium offerings and the TY KU Spirits portfolio consisting of Soju and Citrus Liqueur.  The commercial spot showcases CeeLo and friends sharing the TY KU experience in various social settings—from a pool party to a night out, for an incredibly innovative visual effect to evoke the vibrant, celebratory spirit of the "Share On" movement.

The "Share On" campaign is unprecedented in the U.S., as TY KU is the first sake company to invest millions in marketing and media. TY KU aims to engage and educate consumers with comprehensive 360-degree marketing activations including television, digital/online, print, events and out of home.  The campaign will air nationally on primetime cable networks such as Bravo, VH1, Style, E! and Food Network.  With the rise in popularity of sushi and Asian fusion, savvy food & wine aficionados are turning away from hot, poor quality sake and there is a demand for a premium brand name, making this an ideal time for TY KU's push. Striving to elevate the sake category from a generic beverage, TY KU is becoming the trusted brand name that consumers call on with confidence whether enjoying sushi, Asian Fusion or just looking for a more naturally health conscious option at the bar.  

ABOUT TY KU SAKE & SPIRITS:
TY KU, the Premier Sake & Spirits Company, brings authentic, best in class Japanese Sake and Soju products to consumers while educating them on the inherent health conscious benefits of these beverages.  Creating a trusted premium brand name inSake & Asian spirits, TY KU combines all natural ingredients, age-old Japanese techniques, modern flavor profiles and award winning packaging to produce the best tasting sake portfolio and all naturally low calorie Asian spirits. The current TY KU premium portfolio includes:  TY KU Sakes---TY KU Sake Silver (Premium Junmai), TY KU Sake Black (Super Premium Junmai Ginjo), TY KU Sake White (Ultra Premium Junmai Daiginjo), TY KU Coconut Nigori Sake and TY KU Low Calorie Asian Spirits----TY KU Citrus Liqueur and TY KU Soju. TY KU has been honored with numerous awards and accolades including: the coveted Six Star Diamond Award (AAHS), Double Gold Medal (San Francisco Int'l Wine Competition), Platinum Award (SIP), iF Design Award, Rising Star Award (Beverage Information Group) and Breakout Brand (Beverage World) and the HOT, NEW, NOW Award (WSWA).   

* According to 2012 Nielsen Data, TY KU is the fastest growing Sake with sales exceeding aggregate 750 bottles. 

TRYTYKU.COM

SOURCE TY KU

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