TWTRCON SF 2010 to Feature Twitter Business Case Studies and Sessions on Analytics, Promoted Tweets, Location-Based Marketing, Social Search and Real-Time Business Tools

November 18 Conference Speakers Include Marketing and Customer Service Executives from Ford, SAP, Wells Fargo, H&R Block and Southwest Airlines, Social Media Pioneers Laura Fitton, Steve Rubel and Brian Solis, Plus Experts from Google, Twitter and Microsoft

News provided by

Modern Media

Oct 13, 2010, 02:00 ET

NEW YORK, Oct. 13 /PRNewswire/ -- Modern Media today announced that TWTRCON SF 2010 (http://twtrcon.com/sf10), a one-day conference on the business use of Twitter and other real-time tools taking place November 18, 2010 at the Hotel Nikko in San Francisco, will focus on how companies using the real-time web and location-based platforms are transforming their businesses and driving revenue. Marketing and social media experts including Scott Monty (Ford Motor Company), Robert Turtledove (H&R Block), Linda Rutherford (Southwest Airlines) and Sajan Raj Kurup (Creativeland Asia), among numerous others, will share best practices for implementing the real-time web to drive bottom line results.

"The case studies of organizations that use Twitter, the real-time web and location-based services to create new services and revenue streams keep getting more interesting," said Tonia Ries, founder and CEO of Modern Media and host of the event. "At TWTRCON SF 2010, we will hear from an international lineup of large and small businesses that are using the real-time web to transform their business."

TWTRCON SF 2010 will feature keynotes from Ford Motor Company's Head of Social Media Scott Monty, H&R Block Chief Marketing Officer Robert Turtledove and oneforty.com founder Laura Fitton. Edelman Digital Senior VP Steve Rubel will lead a panel discussion focused on the bottom line of real-time tools, and Technologizer's Harry McCracken will lead a panel focused on small business case studies. The case study lineup includes an Indian snack brand that uses Twitter to manage its product distribution strategy, presented by Creativeland Asia Chairman Sajan Raj Kurup. Travel blogger Stefanie "AdventureGirl" Michaels will discuss Twitter's power as a tool to raise awareness for social causes.

Kara Swisher, Co-Executive Editor of D: All Things Digital, will interview Twitter's Shiva Rajaraman about Twitter's new Promoted Tweets advertising product, and Search Engine Land Editor Danny Sullivan will lead a panel discussion on social and real-time search trends. New technology presentations include social object start-up Stickybits Co-founder Seth Goldstein and open-source microblogging company StatusNet CEO Evan Prodromou.

For the first time, the TWTRCON conference program will include eight in-depth workshops, led by instructors who are experienced social media practitioners, on topics such as real-time data mining, location-based marketing, team microblogging and how to start and host Twitter chats.

"The rate at which new real-time technologies, tools and business uses are being developed is astounding," added Ries. "TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge."

The TWTRCON SF 2010 agenda is available online at http://twtrcon.com/sf10/agenda. A printable PDF can be downloaded here: http://twtrcon.com/wordpress2/wp-content/uploads/2010/10/TWTRCON-SF-2010-CONFERENCE-AGENDA.pdf.

TWTRCON SF 2010 is the fourth TWTRCON event. Registration information is available at http://twtrcon.com/sf10/register. For sponsorship information, contact Anne Weiskopf at [email protected]. TWTRCON also publishes social media case studies and statistics at twtrcon.com (http://twtrcon.com).

About TWTRCON

TWTRCON (http://twtrcon.com) is entirely focused on the business use of the real-time web. TWTRCON produces the TWTRCON Business in Real-Time conference, a one-day event that features case studies from leading brands, workshops led by social media practitioners and mini tutorials about real-time tools. The company also publishes social media business case studies, statistics and videos on its web site at TWTRCON.com. TWTRCON is produced by Modern Media, a team of people dedicated to driving innovation in the media industry.

About Modern Media

Modern Media (http://www.modernmediapartners.com) is an agency at the intersection of live, digital and social media. Publishers, media entrepreneurs and marketers rely on Modern Media to clarify and re-focus brands, create and produce events and brand extensions, build websites and social media campaigns, and motivate sales team with tools that drive revenue. Modern Media launched TWTRCON, the Twitter for Business Conference, in May of 2009.

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