TWTRCON and oneforty.com to Release New Research on Twitter's Promoted Products; Kara Swisher to Interview Twitter President of Revenue Adam Bain at TWTRCON SF 2010

November 18 Real-Time Business Conference Will Also Feature Speakers from 13 Brands and Experts on Analytics, Influence Research and Social Search; Yahoo! and HP Sign on as Anchor Sponsors

News provided by

Modern Media

Nov 12, 2010, 02:36 ET

NEW YORK, Nov. 12, 2010/PRNewswire/ -- Modern Media today announced that it is partnering with Twitter application store oneforty.com to field new research to assess user and business reaction to Twitter's Promoted Products, the new advertising products that include Promoted Tweets, Promoted Trends and Promoted Accounts. The research will be released at TWTRCON SF 2010 (http://twtrcon.com/sf10/), a one-day conference on the business use of Twitter and other real-time tools taking place Thursday, November 18, 2010 at the Hotel Nikko San Francisco. Kara Swisher, co-executive editor of D:All Things Digital, is scheduled to interview Twitter President of Revenue Adam Bain at the event.

"The introduction of these Promoted Products is an exciting new development for marketers who are thinking about how to best use the real-time web to engage their community," said Tonia Ries, founder and host of TWTRCON. "We're looking forward to hosting a very productive discussion next week." In addition to the survey, which is being fielded primarily to business marketers, TWTRCON is working with social media analytics vendor Objective Marketer to conduct sentiment analysis and assess response from users of Twitter.

The TWTRCON SF 2010 program includes business case studies from speakers such as Ford Motor Company's Scott Monty, Southwest Airlines' Linda Rutherford and Wells Fargo's Kimarie Matthews. Companies currently use Twitter and other real-time networks to promote their brands and respond to customer inquiries. The TWTRCON SF 2010 agenda is available online at http://twtrcon.com/sf10/agenda/.

TWTRCON also announced that HP and Yahoo! have signed on as anchor sponsors of next week's event. HP, whose HP Envy 15 laptop was recently named Computer of the Year by Wired magazine, will be sponsoring TWTRBall, a game in which attendees will compete for prizes by tweeting. Yahoo!, which offers highly targeted advertising solutions, will be conducting video interviews of TWTRCON attendees about their views on Twitter and the real-time web.

Additional sponsors include Platinum sponsors Tap11, CoTweet and ThreadMarketing, as well as Sprinklr, Zendesk, HootSuite, Gigya, MediaFunnel, Infogroup Interactive, TweetReach, Accessible Twitter, ObjectiveMarketer and Fliptop.

TWTRCON SF 2010 is the fourth TWTRCON event. Registration information is available at http://twtrcon.com/sf10/register/. For sponsorship information, contact Anne Weiskopf at [email protected]. TWTRCON also publishes social media case studies and statistics at twtrcon.com (http://twtrcon.com/).

About TWTRCON

TWTRCON (http://twtrcon.com/) is entirely focused on the business use of the real-time web. TWTRCON produces the TWTRCON Business in Real Time conference, a one-day event that features case studies from leading brands, workshops led by social media practitioners and mini tutorials about real-time tools. The company also publishes social media business case studies, statistics and videos on its website at TWTRCON.com. TWTRCON is produced by Modern Media, a team of people dedicated to driving innovation in the media industry.

About Modern Media

Modern Media (http://www.modernmediapartners.com/) is an agency at the intersection of live, digital and social media. Publishers, media entrepreneurs and marketers rely on Modern Media to clarify and re-focus brands, create and produce events and brand extensions, build websites and social media campaigns, and motivate sales team with tools that drive revenue. Modern Media launched TWTRCON, the Business in Real Time Conference, in May of 2009.

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