Turtle Bay Resort Joins the Marketo Marketing Nation to Build Lifelong Customer Relationships

SAN MATEO, Calif., Dec. 2, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that Turtle Bay Resort has selected Marketo's engagement marketing platform to more deeply understand the customer lifecycle and deliver personalized communications to build and nurture lifelong relationships.

Prior to implementing Marketo, Turtle Bay was relying on a third party that primarily sent batch emails, and was unable to build effective, cross-channel relationships with customers. The premier resort needed a better way to keep Turtle Bay top of mind for vacation planners and adventure seekers, measure the impact of its marketing activities and expand its loyalty program.

"We offer visitors an incredibly unique experience that includes a wide offering of activities – golf, world-class surfing and yoga retreats – set in one of the most beautiful locations in the world," said Danna Holck, vice president and general manager at Turtle Bay Resort. "For the first time, Marketo gives us the ability to understand new and returning visitor interests and tailor our marketing accordingly, ensuring each experience creates memories that last a lifetime."

About Turtle Bay
Uniquely positioned at the northernmost end of Oahu's "7-mile miracle" of legendary surf is Turtle Bay Resort, the only resort destination on the North Shore. Turtle Bay honors off-the-beaten-path discovery through an unrivaled array of fresh experiences, served up with a complete rebranding and major resort-wide renovation. As the most spacious resort on Oahu at 840 acres, Turtle Bay offers more places for exploration than all of Waikiki, including 5 miles of pristine oceanfront and 12 miles of trails. From a rich cultural and waterman history to farm-to-table cuisine to exclusive shopping experiences, world-renowned events, and once-in-a-lifetime outdoor activities, the resort is at the epicenter of set after set of adventures. Visit turtlebayresort.com for more.

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.     

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SOURCE Marketo