Turning the Tables on Measuring Client Satisfaction

SAN MATEO, Calif., July 23 /PRNewswire/ -- With nearly a decade's experience assisting our clients effectively launch and commercialize new prescription therapies, vaccines and medical devices, AlphaDetail, a global leader in primary marketing research, decided to turn the tables and do a quantitative analysis of something new: its own customer satisfaction.

"We work closely with our clients to design studies that provide insights to help our clients optimize their brand performance," says Rishi Varma, CEO and President of AlphaDetail. "Starting in 2009, we decided to put our money where our mouth is by measuring the success of our own performance."

The cumulative % Top 2 Box results as of the end of June, 2010 are provided below.

To view the survey results and client quotes, visit http://www.alphadetail.com/customerfeedback

Rishi Varma went on to say, "From the day we opened our doors for business in 2001, we have been driven by an unbending commitment to excellence. The entire AlphaDetail team is delighted by our client satisfaction survey results and the validation that we are indeed achieving our vision."

About AlphaDetail, Inc.:

At AlphaDetail, we have an unparalleled commitment to our clients.  We are a full-service primary market research firm, with a particular emphasis in large and complex quantitative studies for the global healthcare community.  AlphaDetail is built on one of the industry's strongest foundations that include a large team of exceptional analytical specialists, the industry's leading technology platform and a flexible approach to research that helps us to answer our clients' most challenging questions.

SOURCE AlphaDetail, Inc.