Turkey is the Med's 2012 Success Story, Say Holiday Hypermarket

LONDON, October 3, 2012 /PRNewswire/ --

- With widespread UK recognition, an array of new flight routes and breath-taking scenery Turkey is now a hotspot for sunny getaways, Holiday Hypermarket reports -

Turkey is the rising star for European holidays attracting two and half million Britons last year, say leading online travel agency, Holiday Hypermarket.

Turkey's recent success in the UK is confirmed by figures from the Turkish Culture and Tourism Office UK, which showed that 2.58 million Brits visited the country in 2011, making them the third largest group of visitors by nationality.

This new wave of interest in Turkish holidays can be better understood by looking at the rise in volume of air traffic between the UK and Turkey; just over the last few months, Pegasus Airlines and Atlasjet launched new flights from London to Istanbul and Antalya, while Jet2 created a new link between Glasgow and Bodrum.

Bodrum, now boasting a recently inaugurated airport with a capacity of five million passengers, is the symbol of 2012's Turkish renaissance. Defined by Homer as "the land of eternal blue", this seaside town on the Turquoise coast of Turkey offers stunning maritime attractions, a new marina and vibrant nightlife, making for an ideally warm autumn break. With surrounding historical areas dating back to Ancient Greece, the local cultural landscape makes visitors want to discover more about the country's history.

Calum Macdonald, e-Commerce Manager at Holiday Hypermarket, comments: "British interest in Turkey hardly comes as a surprise. This country offers many of the typical Mediterranean attractions at reasonable prices: the sandy beaches, the archaeological sites and a rich cuisine are all there to be discovered.

"While some resorts in places like Italy and Provence are higher on the price scale, destinations such as Bodrum and the Turkish coast in general have proven to be affordable alternatives which equal the beauty, character and history of their popular French and Italian counterparts."

About Holiday Hypermarket:

Holiday Hypermarket (http://www.holidayhypermarket.co.uk/) is a UK-based holiday comparison community. We are passionate about helping people in the UK explore, learn and enjoy the world by removing the obstacles that keep them from getting the most out of their holidays. We do this by providing a completely independent travel comparison site that allows you to effortlessly find the best deals with the assistance of a knowledgeable community of fellow travellers who love to share travel advice.

With Holiday Hypermarket you have access to a huge number of travel suppliers which will help you put together flexible, restriction-free itineraries. This, combined with our excellent customer service and vibrant online community, makes Holiday Hypermarket a great place to start exploring the world.

SOURCE Holiday Hypermarket