TruMark Financial® Credit Union Launches Awareness Campaign to Offer an Alternative to Big Banks

TREVOSE, Pa., May 25 /PRNewswire/ -- It is no secret the well-publicized big bank bailouts, mergers and acquisitions, and excessive compensation among executives have caused consumer confidence in big banks to plummet and frustration to soar. Seeking to inform the public an alternative exists, TruMark Financial Credit Union has launched an extensive public awareness campaign.

As part of the campaign, TruMark Financial began airing three TV commercials in the Philadelphia region this month. The spots tout TruMark Financial as the trusted source for consumers' financial needs and depict the lifestyle enjoyed by big banks' leadership at their customers' expense – a sore spot for many consumers. In fact, more than 40 percent of 1,050 households polled by Polk-Lepson Research Group on behalf of TruMark Financial said they were "very concerned" about big bank executives receiving excessive compensation.

The research results also underline the public's distrust and discontent with big banks following the parade of government bailouts, the collapse of the housing market, skyrocketing interest rates on credit cards, and increasingly higher fees. More than one-third of those polled expressed concern over big banks closing credit card lines and raising credit card interest rates.

In contrast, TruMark Financial's public awareness campaign is designed to reinforce the benefits of switching to TruMark Financial – no hidden fees, competitive rates, and superior service. To complement the TV commercials, a series of radio commercials are airing on various Philadelphia area stations and billboards are in place throughout Southeastern Pa., and ads are displayed on SEPTA bus sides. The commercials will continue running over a nine-week period and the billboards will remain in high-traffic areas for six months. While each spot is unique, the underlying message is the same: TruMark Financial is focused on its members. "At TruMark Financial it's about you. Your family. Your money. No bailouts. No greed. No hassles," proclaims one radio commercial.

"Based on the data, we feel this is an appropriate time to let consumers know TruMark Financial has no hidden fees, no credit card tricks, provides superior service, has competitive rates, and is a strong financial institution," said Richard F. Stipa, TruMark Financial chief executive officer.

To view TruMark Financial's TV commercial clips, click on the links below:

www.youtube.com/watch?v=Tima4T6Lfjc

www.youtube.com/watch?v=kuvl1sxPWKo

www.youtube.com/watch?v=t3035YpJ9Dc

About TruMark Financial

A full-service financial institution, with its headquarters in Trevose, Pa., TruMark Financial Credit Union is a not-for-profit cooperative dedicated to helping its members reach their financial well-being. Eligibility for membership in TruMark Financial includes people who live, work, worship, go to school, or volunteer in the Pennsylvania counties of Bucks, Chester, Delaware, Montgomery, and Philadelphia. Founded in 1939, TruMark Financial serves more than 91,000 members and has approximately $1.2 billion in assets.

Deposits at TruMark Financial are insured to at least $250,000 by the National Credit Union Share Insurance Fund of the National Credit Union Administration, a U.S. government agency.

"TruMark Financial" is a registered trademark of TruMark Financial Credit Union.

SOURCE TruMark Financial Credit Union

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