The maker of Trojan™ brand condoms and Laci visit University of California, Berkeley, on October 19 as part of "Consent. Ask For It" campaign
EWING, N.J., Oct. 19, 2015 /PRNewswire/ -- In an effort to support a culture of consent, the maker of Trojan™ brand condoms is teaming up with YouTube Vlogger and peer sex educator, Laci Green, to visit her alma mater, UC Berkeley, today October 19, encouraging students to take the pledge to make sure consent is always given and received before and during sexual activity. The campus activation is part of the nationwide "Consent. Ask For It" campaign, brought to you by the maker of Trojan™ brand condoms. As the leading and most trusted sexual health brand in the U.S. for more than 90 years, the maker of Trojan™ brand condoms is dedicated to promoting positive sexual health.
Through an on-campus activation at Lower Sproul, UC Berkeley, the maker of Trojan™ brand condoms and Laci encourage students to make consent a part of campus conversation and life. Laci will share her advice on how to initiate the conversation, discuss why consent is important and show students how to get involved.
"I'm excited to partner with Trojan™ to bring this important message to students at my alma mater, UC Berkeley, and nationwide," said Laci Green. "Consent is a necessary conversation and I hope to make that conversation easier."
The "Consent. Ask For It" campaign includes posters, a website and digital pledge, school newspaper ads, social media and a streaming radio spot airing nationally. With taglines such as "It Takes Two to Say Yes" and "Wherever You Go, Make Sure You're Both Along for the Ride," the campaign stresses the importance of consent by both parties. Posters can be downloaded by campus RAs and student groups, and ads will be featured in more than 40 campus publications across the country.
"As the most trusted name in sexual health, we hope to expand the dialogue to ensure that sexual experiences are healthy, safe and consensual," said Stephanie Berez, Group Brand Manager for Trojan™ brand condoms.
Colleges Join the Movement
The maker of Trojan™ brand condoms will visit several campuses nationwide to rally students to join the movement, make a difference and pledge to support a culture of consent. The brand will distribute a variety of "Consent. Ask For It" premiums to drive the conversation. Students will be able to sign the pledge at the UC Berkeley activation booth today October 19. Other activated schools include the University of Pennsylvania, Syracuse University and the University of Texas, El Paso.
To find more details on the campaign and to download "Consent. Ask For It" posters, visit www.askforconsent.org. Follow @TrojanCondoms on Twitter or Facebook/Trojan to join the conversation with #AskForConsent.
About TROJAN Brand Condoms
TROJAN brand condoms are America's #1 condom and have been trusted for over 90 years.
TROJAN brand latex condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are more than 30 varieties of TROJAN brand condoms. More Americans trust the TROJAN brand than any other condom. For more information, visit www.TrojanCondoms.com.
Contact
Katherine Davis
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SOURCE Trojan
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