Trilogy® by Shea Homes® Continues To Pioneer and Reinvent Modern Active Adult Space

Homebuilder Sees Homeowners' Happiness as Number One Driver in Long-Term Expansion

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Aug 09, 2017, 08:00 ET

SCOTTSDALE, Ariz., Aug. 9, 2017 /PRNewswire/ -- As the Baby Boomer population in the U.S ages, the numbers of 55-plus homebuyers has increased exponentially over the last ten years. According to a study by the National Association of Home Builders, there will be an estimated 54 million 55-plus households in the U.S. by 2020, an upsurge of almost 4 million from 2016. As homebuilders across the country rush to meet market demand, the rise in resort-style communities across the country is definite. Trilogy ® by Shea Homes ®, a leading 55+ builder across the nation, has been meeting the needs and reinventing the active adult landscape for this generation since 1999.

Trilogy by Shea Homes is part of the Shea Homes family of companies and has developed or managed 24 communities, including 16 currently selling across Arizona, California, Washington, Nevada, North Carolina, Virginia and Florida. Over the last five years, Trilogy has launched eight communities across the nation. The vision the company set in 1999 was to reinvent the active adult community experience specifically to meet the needs of the coming Baby Boom generation. Primary research showed an opportunity and need to create different programming than was typical of the segment to that point, and to foster genuine communities of highly engaged Boomers, many of who would be retiring at a later age. Targeting an affluent buyer, Shea Homes knew that the discerning tastes and expectations of this consumer group wouldn't settle for the clichés of active adult living like executive golf, shuffleboard, card games and structured activities.

A standout and differentiating element of Trilogy branded communities is the superlative resort club at each property, which serves as the backbone and social hub of the community for members. Shea Homes has built no less than eight resort clubs over the past three years, offering trend-based programming designed to enrich its residents' vibrant social lives, signature dynamic food and beverage programs, revolutionary recreation, nationally networked events, and experiential programs for residents to participate in outside of their communities. Unlike many builders in the active adult space, lifestyle is not delivered by HOA or volunteer staff but by hospitality-trained teams with experience at top brands such as Starwood®, ClubMed®, Marriott® and more.

As pioneers of the modern active adult space, Trilogy brand communities were one of the first of their kind to provide homeowners access to amenities such as full-service day spas, state-of-the-art fitness facilities with personal training, resort-quality pools and cabanas, club restaurants that are led by Executive Chefs using local and organic on-trend ingredients, and signature nationally-offered programs such Explore 360, a cross-community travel program that allows residents to travel the world alongside fellow members in synchronized trips.

Shea Homes attributes the growth of its Trilogy brand within the competitive market of active adult real estate to providing a lifestyle that allows members and prospective buyers to the opportunity to enhance their lives and ultimately live happier.

"As with all of our communities, a lot of research, deliberation and reflection goes into the planning and development of how our members can best foster relationships, explore new interests and live a dynamic lifestyle each and every day within the spaces we create," said Jeff McQueen, President of Shea Homes Active Lifestyle Communities. "From the start, we understood that our consumer demanded more than a finely built home. They want a lifestyle they cannot achieve anywhere else. They want to meet new people and try new things and ultimately be happier than they were before living at a Trilogy community. It's the foundation of our success and why we continue to grow within this sector."

A testament to its longstanding reputation of delivering an unmatched lifestyle, Trilogy by Shea Homes was recently recognized by the acclaimed Where to Retire Magazine's "The Short List: Top 50 Master-Planned Communities in the United States." The list named Trilogy at Monarch Dunes in Nipomo, California, Trilogy at Vistancia® in Peoria, Arizona as well as Trilogy at Lake Frederick, located near Winchester in Northern Virginia. The selection process takes place over nearly a year, with more than 100 communities from 18 states evaluated based on first-person testimonials by residents, amenities offered and housing options.

For more information on Shea Homes' Trilogy communities across the nation, visit TrilogyLife.com.

About Shea Homes
Shea Homes is one of the largest private homebuilders in the nation. Since its founding in 1968, Shea Homes has built more than 100,000 homes. Over the past several years, Shea Homes has been recognized as a leader in customer satisfaction with a reputation for design, quality and customer service. Shea Homes builds new homes in California, Arizona, Nevada, Colorado, Washington, North Carolina, South Carolina, Florida, Virginia and Texas. For more information about Shea Homes and its communities, please visit the company's websites at SheaHomes.com and TrilogyLife.com.