Tribeca Digital Studios and The DICK'S Sporting Goods Foundation team up for another youth-sports focused documentary with director Judd Ehrlich

Announcement comes on the heels of Emmy® win for We Could Be King

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May 06, 2015, 01:13 ET

NEW YORK, May 6, 2015 /PRNewswire/ -- Tribeca Digital Studios and The DICK'S Sporting Goods Foundation have announced that they are partnering to produce a second documentary together with three-time Emmy® nominated director Judd Ehrlich (Magic Camp, Run for Your Life). The trio worked together on the Emmy^®-winning We Could Be King, a documentary that highlighted the impact and challenges facing two Philadelphia-area high school football programs forced to merge due to budget cuts. The film won the Sports Emmy last evening for Outstanding Sports Documentary.

The new documentary will tell the story of the Salmon River High School girls lacrosse team as they fight their way back from a losing season. Salmon River High School is surrounded by the Mohawk Nation territory of Akwesasne which straddles the border of upstate New York and Canada. This is where lacrosse was born and the sport remains an important part of their Native culture, however, it's traditionally a sacred game played only by men. The young women of Salmon River High have to navigate playing the sport they love while challenging traditional views and facing the day-to-day struggles of high school.

"We are so thrilled to have won the Emmy yesterday and so proud of our partners at DICK'S Sporting Goods and The DICK'S Sporting Goods Foundation for believing in the power of story. We couldn't be happier to be working again with DICK'S and director Judd Ehrlich on a new adventure that highlights the great need for sports funding and the role athletics has in empowering young people," said Paula Weinstein, EVP, Tribeca Enterprises.

We Could Be King and the Martin Luther King High School Cougars were part of The DICK'S Sporting Goods Foundation's inaugural Sports Matter program in 2014, which addressed the growing issue of underfunded youth athletics nationwide. More than 180 youth athletic teams from across the country were awarded funds through The DSG Foundation toward their athletic programs, including MLK.

"We partnered with Judd and Tribeca Digital Studios on We Could Be King to create public awareness around the impact of funding cuts in youth sports," said Lauren Hobart, Director of The DICK'S Sporting Goods Foundation & SVP/CMO DICK'S Sporting Goods. "To continue to shine a light on this important issue, we're excited to share a similarly powerful yet very different story of the Salmon River High School girls lacrosse team."

More details on The DICK'S Sporting Goods Foundation and its 2015 Sports Matter program will be announced this summer.

About The DICK'S Sporting Goods Foundation
The DICK'S Sporting Goods Foundation is an exempt 501(c)(3) non-profit corporation with a mission to inspire and enable sports participation. It was created by DICK'S Sporting Goods, Inc. as a private corporate foundation to support DICK'S charitable and philanthropic activities.

About Tribeca^® Digital Studios
In continued support of Tribeca Enterprises' mission, Tribeca^® Digital Studios develops and produces original programming for leading digital networks, custom film projects in association with brand partners and digital content for emerging platforms.Tribeca Digital Studios delivers high quality storytelling across the evolving media landscape by utilizing our network of filmmakers and established track record in film and television production.

Media Contacts:
Tribeca Digital Studios: Tammie Rosen, [email protected] or Tahra Grant, [email protected]
The DICK'S Sporting Goods Foundation: [email protected]

SOURCE DICK'S Sporting Goods