Tribal DDB Wins Big for Monopoly at the 2010 IAB MIXX Awards

NEW YORK, Sept. 29 /PRNewswire/ -- Tribal DDB announced today that it has earned an impressive three MIXX Awards, which recognize creativity and impact on behalf of clients, at last night's sixth annual MIXX Awards show at the Crowne Plaza Hotel in New York. The wins further showcase the success of the agency's work for clients Hasbro and Volkswagen.

"We're very proud and excited to have such brave clients who allowed us to partner with Google to create a world first campaign for Hasbro," said Paul Gunning, CEO of Tribal DDB Worldwide. "These wins are the product of our talented teams who always look to push our briefs to new places. Our work for Volkswagen is a great example of our creatives tapping a unique historical insight, about the first GTI being secretively built by Volkswagen engineers, to create great work."

Tribal DDB London was honored with a total of two Gold and one Silver MIXX Awards. Campaigns were recognized in two categories. Gold wins were awarded for the Hasbro "Monopoly City Streets" campaign in the Brand Destination Site category and the Games category. Volkswagen's celebrated "The GTI Project" campaign was awarded the Silver MIXX Award in the Games category.

Tribal DDB created "Monopoly City Streets," the biggest ever online game of Hasbro's Monopoly. A global online campaign took  it into the real world with a live worldwide game of Monopoly, using Google Maps to turn the globe into one giant game board. Monopoly now ranks as one of the biggest online games in the US with over 17 million visits and more than 1.4 million registered players.

Volkswagen's "The GTI Project" was developed by Tribal DDB to bring the thrill of driving the new GTI VI to life with a game that reminds people of the fun they had in their youths when they first learned to drive. The idea was inspired by the true story behind the car's history: The first GTI was built in secret by Volkswagen engineers in their spare time, purely out of a love for performance motoring. The project features a restricted access workroom in the Volkswagen factory, where an extraordinary 30 ft x 25 ft Scalextric racetrack has been built. Between the 200 buildings of a gleaming model city, the GTI engineers race their new car in miniature, no less fine-tuned and expertly engineered than its full-size counterpart. The site generated over five million page views with 167,439 registered players spending an average of eight minutes on the site. The site exploded across a multitude of online communities, with outreach resulting in more than 279,500 sites now linking to the microsite.

Monopoly City Streets:

http://awards2.digivault.co.uk/?p=710

GTI Project:

http://awards2.digivault.co.uk/?p=493

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

About Tribal DDB Worldwide

Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List agency, is headquartered in New York and includes 60 offices spanning 42 countries throughout the Americas, Europe and Asia-Pacific region. The first digitally centric agency to win the Grand Prix in Film at the International Advertising Festival at Cannes in 2009, taking that prize for Philips Cinema 21.9, Tribal DDB was also the first digitally centric agency to ever win Global Agency Network of the Year from Advertising Age in 2008. Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC).

SOURCE Tribal DDB Worldwide

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