TRESemme And Charles Youssef Make New York Fashion Week A Virtual Reality Experience For All

NEW YORK, Sept. 8, 2016 /PRNewswire/ -- New York Fashion Week is transforming from an exclusive, V.I.P. only event to one that every woman can take part in no matter where they are in the world. TRESemme – the official hair care sponsor – has continually been at the forefront of this evolution, by being early adopters of social media trends and by partnering with top fashion designers and leading hair stylists to bring their newest looks to scale in innovative ways. This year, TRESemme joins forces with Charles Youssef to immerse every day women in a first-of-its-kind virtual reality runway experience. 

In a first of its kind, the Spring/Summer 2017 runway presentation of Charles Youssef utilizes virtual reality to invite women into an alternative New York City experience where they will see first-hand how the beautiful hair styled with TRESemme by legendary artist Orlando Pita works with Charles' innovative collection. This virtual reality experience allows the consumer to be immersed in a whole new side to fashion week, giving them visibility to both the new collection and the iconic sights and sounds of every day New York City life. Click here to experience the virtual catwalk

"For years, I have admired the work TRESemme has done within our industry to help bring hair and fashion together in a tangible way for women everywhere to experience, sometimes for the first time," says fashion designer and TRESemme partner Charles Youssef. "They have been at the forefront of using social media and their global scale to foster new collaborations with designers to put women who love fashion at the heart of the experience."

Backstage at New York Fashion Week, TRESemme will again partner with industry legend Orlando Pita and TRESemme veteran stylists, Chris Naselli, Jeanie Syfu, Tyler Laswell and their team of talented hair pros as they create the hair looks that women will be wearing tomorrow. In addition to current CFDA Incubator participant Charles Youssef, TRESemme will join together with world-renowned designers: Oscar de la Renta, Carolina Herrera, Rebecca Minkoff, MONSE, Misha Nonoo, Rag & Bone, Kate Spade and Jason Wu, as they share their newest collections in both unexpected and traditional ways.

"We are a proud sponsor of New York Fashion Week and for 17 seasons we've strived to bring women from around the world an experience they can take part in," says Chris Barron, Global Vice President of Marketing for TRESemme. "This season we are excited to use cutting edge technology and social media to help tell our story and bring to life what our founder Edna Emme did nearly 70 years ago – break down barriers and celebrate beautiful hair that helps every woman look and feel like they are walking two inches taller every day."

In addition to virtual reality and innovative showcases such as Misha Nonoo's first-ever Snapchat runway presentation, TRESemmé will also once again host the Runway Studio. This haven has become a NYFW destination where anyone can sample the latest runway trends with complimentary hair styling by a team of TRESemme professional stylists. Located in the heart of New York's Soho neighborhood (Spring Studios, 6 St Johns Lane) the Studio will be open from 8am EST until 8pm EST. Fashionistas can also recharge their mobile devices and take a coffee break in-between shows, all while watching exclusive behind the scenes footage direct from NYFW. Book an appointment via [email protected] and join the conversation with #TRESNYFW and at Facebook, Twitter and Instagram for live updates throughout the season. 

Please contact Chelsea Hale, Edelman, at +1 (954) 895-7375 for further information, images or interviews.

About Unilever
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company's footprint is in the faster growing developing and emerging markets (57% in 2013). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world's best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann's, Surf, Lipton, Rexona / Sure, Wall's ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more. 

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/ (Link opens in a new window).

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP's Forests programme for three consecutive years, and in 2014 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the fourth year running. Unilever was named LinkedIn's third most sought-after employer worldwide in 2013.

For more information about Unilever and its brands, please visit www.unilever.com

Contact:
Chelsea Hale /Edelman
+1 (212) 704-8287 / +1 (954) 895-7375 (m)
[email protected]

SOURCE Unilever

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