Trendspotter Marian Salzman, CEO of Euro RSCG Worldwide PR, Shares New Findings for 2020 at Media Future Week

NEW YORK, May 23, 2011 /PRNewswire/ -- During Amsterdam's Media Future Week, Euro RSCG Worldwide PR CEO Marian Salzman presented new insights in a far-reaching presentation of trends that will affect our world in the next decade and thoughts on how those trends will impact businesses and brands. Named one of the top five trendspotters in the world, she embodies ERWW PR's positioning of "future creation."

Salzman—named PRWeek's 2010 PR Professional of the Year—presented to an audience that included more than 150 top communications and media students from all over the world. Known across industries for her annual analytical take on business, consumer and social trends, Salzman touched on new media in December 2010 with her report on themes for 2011, which included mycasting (the new broadcasting, in which individuals curate their own interactive content).

Some of the provocative findings Salzman presented at Media Futures Week that will be affecting us in 2020 include the following:

1. The New Social: Antisocial

These days, people don't smoke when they're feeling nervous in a social setting—they check their FB page or Twitter feed on their mobile device (as antisocial to people nearby as having cigarette smoke blown on them).

Implications for brands: As consumers' social interactions are mediated more by tech, companies have a huge scope for making money with hardware, software and services that enhance them.

2. The Brain and Homo Sapiens 2.0

We now know that our brains are shaped—literally—by what we experience. And what we are increasingly experiencing is interactive technology mediated through the screens that represent the world to us.

Implications for brands: Watch as n (for "neuro") gets applied to brain products and services: nBoosters, nHancers, nNutrients, nGames, nGagement.

3. More Real than Real

With CGI and 3-D, gamemakers and moviemakers are creating experiences more vivid, more stimulating and more immersive than virtually anything in the mundane physical world of everyday reality.

Implications for brands: In the struggle for consumers' attention, there are two options: Pay out a lot of money for Avatar levels of vividness or get much smarter at lower-cost "nGagement."

4. English Out. Globish In.

A French businessman noticed how non-native speakers struggled with "proper English" and set about creating a standardized, simplified form of English with a vocabulary of 1,500 words and a simple structure—a world language called Globish.

Implications for brands: In data communication, TCP/IP and HTML enabled people in any country with any computer to communicate. In verbal communication, Globish has the potential to do the same. Brands need to learn Globish.

"In the next decade, we'll be seeing more things morph into miniature, flexible and portable versions of themselves," noted Salzman. "We'll all be witness to the evolution of the cloud—the idea of absolute portability; there will be classrooms in backpacks versus backpacks in classrooms. For adults, it'll be: 'have office, will travel'…or not, as our options for where we conduct business expand exponentially."

To download Salzman's "11 Trends for 2011" report, which also includes two dozen short takes called "Future Bytes"—and her report for 2010, which features a look back at her forecasts from five, 10 and 15 years ago—go to www.eurorscgpr.com.

About Euro RSCG Worldwide PR

Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh, staff in San Francisco, and strategic partners in Boston and Washington, D.C. It is currently the most awarded PR agency of its size in the U.S., including recent awards from PRWeek, PR News and Bulldog Reporter, and is part of Adweek's first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media's 2010 All-Star Network of the Year. Euro RSCG Worldwide PR provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR, health care and wellness to B2B, content creation, social media and consumer marketing. Clients include Bayer Corp., sanofi-aventis, Ford's Warriors in Pink and Transitions Optical. The agency also developed award-winning work for Wyclef Jean's campaign for the presidency of Haiti. Its social media lab The Sisterhood is a decorated industry innovation to help marketers understand the teen girl demographic. Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries and the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

Contact:
Lisa Gruber
Euro RSCG Worldwide
212-886-2018
[email protected]

SOURCE Euro RSCG Worldwide

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