Trapeze Networks Launches 'Channel First' Sales Model and Strengthens Partner Program

PLEASANTON, Calif., Sept. 8 /PRNewswire/ -- Trapeze Networks, a Belden Brand (NYSE: BDC) and leader in enterprise wireless LAN equipment and management software, today announced a new channel sales and marketing program and expanded sales organization leveraging the large Belden channel sales team.

Trapeze Networks added more granular levels to its reseller program in order to increase profitability and expertise of the value added resellers (VARs) at the highest levels. Resellers are now regionally assigned to reduce channel conflict and ensure customers get the highest level of wireless LAN reseller support available.

"Trapeze Networks has superior demand creation and lead generation capability and supports a partner first sales model where VARs are recognized and rewarded," said Trapeze Networks President Dhrupad Trivedi. "The expanded Belden/Trapeze Networks channel sales team will help increase our market share by providing more technical expertise and broader product availability for our valued customers and by linking our VARs to an established and trusted group of authorized national distributors."

The new Trapeze Networks Distributor program is now two-tiered (Gold and Silver) and the VAR program is three-tiered (Platinum, Gold and Silver), intending to provide greater rewards for partners that sell and support both Belden and Trapeze Networks solutions. The Trapeze Networks VARs are evaluated based on meeting or exceeding a series of program performance metrics and earn program status by completing the requirements associated with 17 performance criteria. Increasing level of VAR program status is achieved by completing additional training and marketing requirements. An all-level deal registration program enables resellers to protect and enhance account ownership resulting in reduced VAR channel conflict and a better end user buying experience.

James Vaughan, vice president of sales and marketing, of Preferred Technology Solutions, a Richardson, Texas-based VAR, said, "Trapeze's new Platinum level gives my organization more resources and access to the right Trapeze programs and personnel. This helps in our ability to have more success recommending, installing and supporting Trapeze Networks wireless networking solutions."

As part of Belden, Trapeze Networks has great marketing and inside/outside sales support, focused on wireless LAN products that will help resellers grow their pipelines with sales tools, marketing demand generation campaigns and joint marketing efforts. Trapeze Networks remains a channel partner first company which translates into great customer satisfaction.

About Trapeze Networks

Trapeze Networks, a Belden Brand, provides wireless LAN (WLAN) solutions with a focus on un-matched reliability, specializing in industries where always-on connectivity is a business critical concern, such as healthcare, education, manufacturing and hospitality. As part of SmartMobile®, its highly distributed edge-networking architecture, Trapeze Networks has pioneered technologies that deliver unprecedented session-level reliability, such as controller virtualization. Trapeze Networks WLANs have been deployed in leading corporations and organizations worldwide, and include some of the largest WLAN deployments to date. More information on: www.trapezenetworks.com.

SOURCE Trapeze Networks