TransMedia Group To Publicize Ascendant Planned Giving's Generational Giving Programs Designed To Fund Today's Cash-Strapped Charitable Organizations

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May 06, 2013, 05:20 ET

BOCA RATON, Fla., May 6, 2013 /PRNewswire/ -- TransMedia Group said it will publicize how two young men established a philanthropic advisory practice called Ascendant Planned Giving, Inc. (www.ascendantpg.com), which today is helping to hold families together for generations as they did for their own families following the loss of a beloved parent.

Jon Sahn and Neil Schreck are teaching charities the power of generational giving, which will help to keep nonprofits funded forever, said TransMedia Group CEO Tom Madden (www.transmediagroup.com).

"Our publicity will tell the compelling story of how these two men entered the world of philanthropy and now teach others the power of generational giving to keep a charity funded and family of donors together for all time linked by a common goal of continuing to support a cause which their departing loved one espoused," he said.

"We will show how their South Florida practice helps individuals, families, charitable organizations and small businesses to plan, assess and manage their charitable endeavors. We'll show how Ascendant helps families integrate philanthropy into their lives, while showing nonprofit organizations how to use dynamic and practical tools to build, market and maintain successful Planned Giving Programs.

"We will show how they promote philanthropic values, vision, and distinction across generations of philanthropists and their families and how their work revolves around the ongoing participation of the donor and the donor's family."

TransMedia's PR intends to ask nonprofits these questions: Does your organization have an interest in generating long-term support for your mission?
Do you have a plan to grow and strengthen your legacy giving efforts?

Charities today have an opportunity to dramatically increase philanthropic revenue by positioning themselves to secure gifts that will have lasting impact on their missions. According to Madden, building a strong, donor-centered planned giving program is essential to attracting long-term support. Creating diversified revenue streams is central to achieving consistent, mission-based outcomes. Planned Giving offers a powerful means to enhance and diversify a charity's fundraising efforts.

Any individual, at any point in their life, can create a planned gift. These gifts represent a meaningful way for individuals to create a philanthropic legacy for their community and the organizations they care about. Strategy, combined with the values and passionate concerns of donors, brings about giving that makes a difference.

Media contact: Adrienne Mazzone 561-750-9800 x210; [email protected].

SOURCE TransMedia Group