TransMedia Group Selected to Show How IGymKidz Uses Fun Technology and Safe Equipment to Beat the Problem of Inactive and Overweight Children

News provided by

Sep 20, 2010, 05:20 ET

BOCA RATON, Fla., Sept. 20 /PRNewswire/ -- IGymKidz, a revolutionary new gym for children, has retained TransMedia Group to lift the weight of a full scale public relations campaign. The multi layered and multi-lingual campaign will focus on high-tech, safe, and effective training methods to help children live longer and healthier lives.

TransMedia Group, one of Florida's oldest and largest PR Firms, plans to run the extra mile for IGymKidz, a.k.a. Interactive Gym Kidz, by saturating the market with print, online, and television press, as well as social media. IGymKidz innovative training techniques make working out enjoyable for kids. TransMedia Group CEO and Chairman Tom Madden says "IGymKidz stories are a visual and informational gold mine for journalists at a time when our nation's children are less active and more overweight than ever." Most people, especially children, often fail when with overall fitness because they do what they like, not what is necessary. IGymKidz overcomes this obstacle by connecting stationary bikes to PlayStation Gaming Systems, using Dance Dance Revolution Machines, and Wii Fit Games, a perfect visual for the media.

TransMedia will highlight how IGymKidz uses only hydraulically loaded strength training equipment with the kids they train; this equipment reduces unwanted jerking movements and strain to muscles and joints which is typically found in free weight exercises. "We are confident TransMedia can show the press and public the fluid resistance in our machines, initially designed for physical therapy, it challenges muscles with limited to no impact on joints and growth plates" says IGymKidz COO Tony Estrada, who is certified by the National Federation of Personal Trainers.

TransMedia will also reveal IGymKidz 's goal to proactively reduce the list of problems associated with childhood weight issues including; obesity, cardiovascular issues, high blood pressure, type 2 diabetes, and high cholesterol by engaging young children and teaching them how proper exercise can be fun as well as functional.

"This publicity campaign will focus on the IGymKidz facility and the outstanding training experts who work there moving and motivating children" says TransMedia Group's Director of Public Relations J.P. Hervis. He adds, "These experts are available to journalists' writing about the best ways to help children stay healthy and active."

Contact:
J.P. Hervis
Director of Public Relations
TransMedia Group
http://www.transmediagroup.com
Office: (561) 750-9800 Ext: 217
Cell: (305) 321-4293
[email protected]