TransMedia Group Has Been Selected to Announce the Opening of 'The Salt Suite,' the First Salt Therapy Room to Hit South Florida

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Oct 24, 2011, 05:20 ET

BOCA RATON, Fla., Oct. 24, 2011 /PRNewswire/ -- Sit back, relax, and breathe in the healing benefits of soothing Dead Sea Salts. TransMedia Group has been retained to promote the grand opening of The Salt Suite, the first 'halotherapy treatment' spa in South Florida. (http://www.thesaltsuite.com)

Halotherapy (aka salt therapy), the latest 'it' spa treatment that has been sweeping the nation, is set to make its mark on the South Florida market in December 2011. The Salt Suite will be unveiling a state-of-the-art 2,000 square foot relaxation and healing mecca in the heart of Delray Beach. "Salt rooms are big in Europe and have already started popping up in cities like New York and Los Angeles. We are excited to introduce this popular therapeutic treatment to the South Florida market," said TransMedia Group Director of Public Relations Allison McCormick (www.transmediagroup.com). "Delray is the perfect location because of its proximity to Ft. Lauderdale and Palm Beach, not to mention it's one of the top visitor destinations in South Florida."

The Salt Suite boasts three relaxation rooms- an adult room, a children's room, and a yoga room. Dead Sea Salt, imported from The Dead Sea and chosen for its unique composition of minerals, lines the walls and floors of the treatment rooms, creating an anti-bacterial environment. Each room comes equipped with a halo-generator, which grinds the salt into tiny micro particles which are pumped into the air. When guests breathe the air in, the salt particles break down and stimulate the respiratory tract, providing a 100% natural alternative to find relief from skin conditions, stress, and respiratory ailments including allergies, asthma, bronchitis, colds & flu, ear infections, emphysema, sinusitis and smoker's cough.

"There are so many amazing therapeutic benefits associated with salt treatments, and we want to be able to share this therapy with the South Florida consumer. It is based on ancient Eastern European salt room therapy principles, and like many natural approaches to healing, while it's not new to the rest of the world, it's still fairly new to the U.S. - and brand new to South Florida. We selected TransMedia because of their desire, connections and reputation to garner powerful exposure," said Eliot Helmer, Co-Founder of The Salt Suite, adding, "Our cutting-edge treatments, renowned staff of experts, and world-class facility are worthy of media attention."

CONTACT:
Allison McCormick
561-750-9800 x227
[email protected]

SOURCE TransMedia Group