Trader Joe's Celebrates National APPetizer Day Today - Just In Time For The Big Game

Company Unveils the Trader Joe's Smartphone App as Part of Holiday Celebration

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Jan 28, 2014, 07:00 ET

MONROVIA, Calif., Jan. 28, 2014 /PRNewswire/ -- Trader Joe's, a neighborhood grocery store with foods and beverages ranging from the exotic to the basic, is celebrating the first-ever National APPetizer Day. Just in time for the Big Game, each Trader Joe's location invites customers to visit today and sample Trader Joe's Top 10 Favorite Appetizers, including the new Mochi Potsticker Dumplings, Mini Chicken Tikka Samosas, Mac & Cheese Bites, and more (complete list below). Each pre-cooked appetizer can be heated in a matter of minutes, so even the most kitchen-phobic host can create a great game-day spread.

In conjunction with this unique-to-Trader-Joe's holiday, the company's smartphone app is officially available for download in the iTunes App Store today—putting the "app" in "APPetizer." The free app enables customers to get Trader Joe's product exclusives, share thoughts on food, and locate nearby stores. The app can be downloaded at https://itunes.apple.com/us/app/trader-joes/id790143284?mt=8

Trader Joe's Top 10 Favorite Appetizers for The Big Game are as follows: Spanikopita, Party Size Mini Meatballs, Breaded Mozzarella Cheese Sticks, Mini Chicken Tikka Samosas, Mac & Cheese Bites, Chicken Parmesan Lollipops, Mini Chicken Tamalitos, Pastry Bites with Feta & Onion, Poutine, and the new Mochi Potsticker Dumplings. Selections of these appetizers are available for customers to sample in stores.

Trader Joe's carries an extensive array of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, and vitamins and supplements, as well as the basics, like milk and eggs – all at honest, low prices.

Trader Joe's is truly a grocery store unlike any other. Trader Joe's is a "store of stories," meaning every item in the store has its own virtues -- high quality ingredients, great flavor or simply an extraordinary price -- many items often feature all of those qualities. Another significant point of difference, all of Trader Joe's prices are everyday prices. Trader Joe's doesn't have "sales" for a few days, only to hike the prices back up again. Their prices change only when their costs change -- there are no fancy promotions, discount cards or couponing wars.

So how does Trader Joe's offer unique groceries at prices everyone can afford? By offering more than 3000 items under the Trader Joe's private label, which includes Trader José's salsas, Trader Ming's fried rice, Trader Giotto's marinara sauces, in addition to specially purchased items.

Also, Trader Joe's buys differently than other grocers – they purchase from manufacturers, not through distributors. They'll take a brand name product, take out the preservatives and artificial colors and ingredients, and put it under their Trader Joe's label to sell it at a real discount.

Trader Joe's introduces approximately a dozen new items every week, heightening the store's adventurous appeal. Our buyers travel around the world searching out unique products at great values. In order for an item to be sold in a Trader Joe's store, it must pass the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and microwave aficionado.

Trader Joe's is a chain of neighborhood grocery stores featuring high quality imported and domestic foods and beverages at honest, low prices. Trader Joe's (www.traderjoes.com) began in 1958 in the Los Angeles area. Since then, Trader Joe's has expanded to more than 400 stores in 35 states.

SOURCE Trader Joe's