Toys and Games Market to grow at a CAGR of 8.1% from 2022 to 2027|North America to contribute 31% to the market growth - Technavio

NEW YORK, July 6, 2023 /PRNewswire/ -- The toys and games market is set to grow by USD 70.12 million from 2022 to 2027, progressing at a CAGR of 8.1% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The growth in the middle-class population and increasing disposable incomes is a key factor driving the market growth. The increase in rapid urbanization is one of the factors contributing to the growth of the toy and game market. Additionally, changes in consumer lifestyle, coupled with an increase in purchasing power, have led to higher disposable income, particularly in developing countries like India and China. This rise in disposable income, along with the urbanization trend, has resulted in a surge in demand for toys and games, especially from organized multi-brand retail stores. As a result, market vendors are experiencing higher revenue generation opportunities. Hence, these factors are expected to drive the market growth during the forecast period. -Here is an Exclusive report talking about Market scenarios with a historical period (2017-2021) and a forecast period (2023-2027). Download Sample Report in minutes!

The toy and game market report provides a holistic update, market size and forecast, trends, growth drivers, challenges, and vendor analysis. 

The toys and games market covers the following areas:

• Toys and Games Market Sizing
• Toys and Games Market Forecast
• Toys and Games Market Analysis

Toys And Games Market 2023-2027 - Market Dynamics

Major Trends

The emergence of three-dimensional (3D) printing is a major trend shaping the market. The cost of 3D printers is expected to decrease in the coming years, making them more affordable for consumers. As a result, licensors are taking steps to safeguard their products and explore ways to legitimize do-it-yourself merchandise and toys while generating revenue from these activities. Licensing companies like Sesame Workshop and Hasbro are granting licenses to 3D printing companies, granting them access to specific assets and allowing them to differentiate themselves from other licensed merchandise on the market. Several market players are also introducing 3D printing tools that allow consumers to create and customize toys at home.

Significant Challenges

The seasonal demand and the short life of merchandise and collectibles may restrict the market growth. The toys and games market faces challenges due to its high prone to changing consumer demands. Manufacturers in this industry often need to expand or discontinue entire product categories or lines to meet these changing needs. This dynamic nature of merchandise purchasing can pose significant challenges for manufacturers. Additionally, sales for merchandise manufacturers and licensors tend to rise during the release of a movie or TV show, as the novelty of the characters, toys, and properties associated with the media drives sales. However, retailers may face the risk of having unsold inventory if the movie or show fails to perform as expected. Hence, these factors can have a negative impact on revenue and are expected to restrict market growth during the forecast period.

Toys And Games Market 2023-2027: Market Segmentation

The toys and games market is segmented by product (activity and ride-on toys, infant and pre-school toys, games and puzzles, plush toys, and others), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America).

• The market share growth in the activity and ride-on toys segment will be significant during the forecast period. The Ride-on toys mainly consist of outdoor, sports, and model vehicle toys. These toys, including frisbees, hula hoops, and twisters, are designed for recreational activities, sports, fitness, and juggling. Model vehicle toys are offered in various forms such as pedal toys, motorized toys, and wheeled toys. Ride-on toys contribute to enhancing mobility and providing exercise for infants. Hence, these various benefits is expected to drive the segment's growth during the forecast period.

This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters- View Sample Report

What's New? -

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - Buy the report!

Companies Mentioned

• 4M Industrial Development Ltd.
• Atlas Games
• Clementoni Spa
• Elenco Electronics Inc.
• Franckh Kosmos Verlags GmbH and Co. KG
• Goliath Games LLC
• Hasbro Inc.
• JAKKS Pacific Inc.
• Kids2 Inc.
• Learning Resources Ltd.
• LEGO System AS
• Mattel Inc.
• MGA Entertainment Inc.
• Playmates Holdings Ltd.
• Ravensburger AG
• Simba Dickie Group GmbH
• Smartivity Labs Pvt. Ltd.
• Spin Master Corp.
• TOMY Co. Ltd.
• VTech Holdings Ltd.

Vendor Offering

• 4M Industrial Development Ltd. - The company offers toys and games such as electronic toys.
• Atlas Games - The company offers toys and games such as white box, godsforge, northern crown products, and others.
• Franckh Kosmos Verlags GmbH and Co. KG - The company offers toys and games such as board games, science toys, and kits.

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global toys and games market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global toys and games market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Activity and ride-on toys - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Activity and ride-on toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Activity and ride-on toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Activity and ride-on toys - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Activity and ride-on toys - Year-over-year growth 2022-2027 (%)

• 6.4 Infant and pre-school toys - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Infant and pre-school toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Infant and pre-school toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Infant and pre-school toys - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Infant and pre-school toys - Year-over-year growth 2022-2027 (%)

• 6.5 Games and puzzles - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Games and puzzles - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Games and puzzles - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Games and puzzles - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Games and puzzles - Year-over-year growth 2022-2027 (%)

• 6.6 Plush toys - Market size and forecast 2022-2027 
• Exhibit 46: Chart on Plush toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Plush toys - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Plush toys - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Plush toys - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027 
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Product 
• Exhibit 54: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 55: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 56: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 57: Chart on Comparison by Distribution Channel
• Exhibit 58: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027 
• Exhibit 59: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027 
• Exhibit 63: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• Exhibit 67: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Germany - Market size and forecast 2022-2027 
• Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.10 China - Market size and forecast 2022-2027 
• Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027 
• Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027 
• Exhibit 109: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 4M Industrial Development Ltd. 
• Exhibit 120: 4M Industrial Development Ltd. - Overview
• Exhibit 121: 4M Industrial Development Ltd. - Product / Service
• Exhibit 122: 4M Industrial Development Ltd. - Key offerings

• 12.4 Atlas Games
• Exhibit 123: Atlas Games - Overview
• Exhibit 124: Atlas Games - Product / Service
• Exhibit 125: Atlas Games - Key offerings

• 12.5 Clementoni Spa
• Exhibit 126: Clementoni Spa - Overview
• Exhibit 127: Clementoni Spa - Product / Service
• Exhibit 128: Clementoni Spa - Key offerings

• 12.6 Franckh Kosmos Verlags GmbH and Co. KG 
• Exhibit 129: Franckh Kosmos Verlags GmbH and Co. KG - Overview
• Exhibit 130: Franckh Kosmos Verlags GmbH and Co. KG - Product / Service
• Exhibit 131: Franckh Kosmos Verlags GmbH and Co. KG - Key offerings

• 12.7 Goliath Games LLC
• Exhibit 132: Goliath Games LLC - Overview
• Exhibit 133: Goliath Games LLC - Product / Service
• Exhibit 134: Goliath Games LLC - Key offerings

• 12.8 Hasbro Inc.
• Exhibit 135: Hasbro Inc. - Overview
• Exhibit 136: Hasbro Inc. - Business segments
• Exhibit 137: Hasbro Inc. - Key news
• Exhibit 138: Hasbro Inc. - Key offerings
• Exhibit 139: Hasbro Inc. - Segment focus

• 12.9 JAKKS Pacific Inc.
• Exhibit 140: JAKKS Pacific Inc. - Overview
• Exhibit 141: JAKKS Pacific Inc. - Business segments
• Exhibit 142: JAKKS Pacific Inc. - Key offerings
• Exhibit 143: JAKKS Pacific Inc. - Segment focus

• 12.10 Kids2 Inc.
• Exhibit 144: Kids2 Inc. - Overview
• Exhibit 145: Kids2 Inc. - Product / Service
• Exhibit 146: Kids2 Inc. - Key offerings

• 12.11 LEGO System AS
• Exhibit 147: LEGO System AS - Overview
• Exhibit 148: LEGO System AS - Product / Service
• Exhibit 149: LEGO System AS - Key news
• Exhibit 150: LEGO System AS - Key offerings

• 12.12 Mattel Inc.
• Exhibit 151: Mattel Inc. - Overview
• Exhibit 152: Mattel Inc. - Business segments
• Exhibit 153: Mattel Inc. - Key news
• Exhibit 154: Mattel Inc. - Key offerings
• Exhibit 155: Mattel Inc. - Segment focus

• 12.13 MGA Entertainment Inc. 
• Exhibit 156: MGA Entertainment Inc. - Overview
• Exhibit 157: MGA Entertainment Inc. - Product / Service
• Exhibit 158: MGA Entertainment Inc. - Key offerings

• 12.14 Playmates Holdings Ltd. 
• Exhibit 159: Playmates Holdings Ltd. - Overview
• Exhibit 160: Playmates Holdings Ltd. - Business segments
• Exhibit 161: Playmates Holdings Ltd. - Key offerings
• Exhibit 162: Playmates Holdings Ltd. - Segment focus

• 12.15 Ravensburger AG
• Exhibit 163: Ravensburger AG - Overview
• Exhibit 164: Ravensburger AG - Product / Service
• Exhibit 165: Ravensburger AG - Key offerings

• 12.16 TOMY Co. Ltd.
• Exhibit 166: TOMY Co. Ltd. - Overview
• Exhibit 167: TOMY Co. Ltd. - Business segments
• Exhibit 168: TOMY Co. Ltd. - Key offerings
• Exhibit 169: TOMY Co. Ltd. - Segment focus

• 12.17 VTech Holdings Ltd.
• Exhibit 170: VTech Holdings Ltd. - Overview
• Exhibit 171: VTech Holdings Ltd. - Business segments
• Exhibit 172: VTech Holdings Ltd. - Key offerings
• Exhibit 173: VTech Holdings Ltd. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

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