Toss the Brown Bag This Back-to-School Season! Annie's Homegrown, Stonyfield YoKids, Honest Kids and Seventh Generation Team Up to Offer Free Reusable Kids Konserve Lunch Sacks

BERKELEY, Calif., July 6, 2011 /PRNewswire/ -- Annie's Homegrown, Stonyfield YoKids, Honest Kids and Seventh Generation have teamed up to help families toss their brown bags this back-to-school season by offering a free Kids Konserve lunch sack with the purchase of participating products July 1, 2011 through September 30, 2011.

Consumers are invited to visit Annies.com/bts11, print out the form then mail in proof of purchase of all four brands. Eligible products include:

• Any Annie's Homegrown item
• Stonyfield YoKids Organic Yogurt 6-packs or Squeezers
• Honest Kids Organic Drinks 8-pack carton or 64-ounce bottle
• Seventh Generation Disinfectants (sprays or wipes)

"We know lunches packed at home with real food are delicious, healthy options for kids," said Aimee Sands, marketing director, Annie's. "However, we also recognize that using new brown or plastic bags each day leads to unnecessary waste. That's why we're excited to launch this back-to-school promotion; it provides an easy way for families to reduce waste and be rewarded for trying a selection of products the whole family will enjoy."

The Environmental Protection Agency estimates that of the more than 3,960,000 tons of plastic bags, sacks and wraps produced annually, 90 percent are discarded and end up in landfills or oceans.

Kids Konserve lunch sacks are made from recycled cotton and are great for packing school lunches, family picnics or on-the-go snacks. Kids Konserve (www.kidskonserve.com) provides lunch systems and products that are reusable, waste-free and sourced by the best and safest eco-friendly materials. More than a company of reusable products, Kids Konserve is a source of educational information that parents, schools and kids can use to keep learning about environmental stewardship.

Annie's Homegrown, Stonyfield YoKids, Honest Kids and Seventh Generation products are available at major grocery stores and other retail outlets nationwide. The free Kids Konserve reusable lunch sacks are available while supplies last. Limit one per customer.

About Annie's

Annie's is dedicated to nourishing families with delicious natural and organic foods made with the highest quality ingredients.  The line includes mac and cheese, pasta meals, crackers, cookies, pretzels, cereals and fruit snacks salad dressings, BBQ sauce and condiments.  Since its founding in 1989, Annie's has been committed to social and corporate responsibility. The company believes in the importance of sustainable farming practices that respect the earth and its inhabitants. Annie's products are available nationwide at major grocery stores, natural food stores and club stores. For more information, visit www.Annies.com.  Follow Annie's on Facebook (www.Facebook.com/annieshomegrown) and Twitter (@annieshomegrown).

About Stonyfield Farm

Stonyfield Farm, celebrating its 28th year, is the world's leading organic yogurt company. Its certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 180,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the C02 emissions generated from its facility energy use. The company also started a nonprofit called Climate Counts (climatecounts.org) which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth.  For further information, visit www.stonyfield.com or follow Stonyfield on Twitter @Stonyfield and @StonyfieldBiz, and on Facebook www.facebook.com/StonyfieldFarm.

About Honest Tea

Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and by the end of March 2011, all teas will be Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices.

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations. For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the 2009 Corporate Consciousness Report at: www.7genreport.com.

SOURCE Annie's

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