Torch™ Partners with New Jersey Governor-Elect Phil Murphy

NEW YORK, Nov. 7, 2017 /PRNewswire/ -- Torch™, a SaaS communications and intelligence platform for mission-driven organizations, congratulates Governor-Elect Phil Murphy on his victory. Partnering with the Murphy campaign, Torch provided the critical real-time communications intelligence on nonprofits and activists, elected officials, and Governor-Elect Murphy's base of support and opposition that led to success.

"Torch has been an invaluable intelligence resource for the Murphy for Governor campaign." - Brendan Gill, Murphy for Governor Campaign Manager

About Torch
Co-founded by Richard Greenberg and Michael Seiler, Torch is the first business intelligence platform customized for public policy, philanthropy, and advocacy. Torch contains real-time communications from hundreds of thousands of advocacy organizations, grant-making foundations, lobbyists, elected officials, and special interests groups who shape U.S. and global policy, philanthropy, and discourse. Torch customers are 1) NGOs – direct service / advocacy and grant-making foundations, 2) lobbying firms, 3) elected officials and government agencies and 4) corporate government affairs, communications, and CSR.

Fundraising teams use Torch to monitor funder conversations in real time, gaining critical advantage on sentiment and interest. Organizing teams use Torch to build coalitions and partnerships. Communication teams use Torch to increase distribution lists and social media reach.

Case Studies
VISIBILITY AND COALITIONS  
A leading think tank struggled to grow their audiences for monthly reports on criminal justice reform. They now use Torch to find organizations that are expressing current interest in criminal justice reform on social media, especially in states in which they want to grow. Thanks to Torch, they have tripled their distribution lists and social media following.  

GRANTEE MONITORING
Program officers at a major foundation lacked centralized monitoring for their 300+ grantee organizations. They now use Torch to follow these organizations by impact area. Thanks to Torch, they have improved grantee due diligence by learning about activities as they happen (rather than subsequent reports and site visits); understanding grantees' influence over time; and detecting common interests to increase collective impact, thereby increasing philanthropic ROI.

LEGISLATOR / ADVOCACY RELATIONSHIPS  
A $50 billion global financial services company with a small regulatory and lobbying team struggled to keep tabs on the shifting positions of legislators whose policy affected their bottom line. They now use Torch to analyze legislators and advocacy groups in daily briefs. Thanks to Torch, the firm anticipates regulatory changes more effectively; creates beneficial relationships with influential legislators and special interest groups; and better targets their philanthropy to be interest-aligned.

SOURCE Torch

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