Top Ten Reasons You Need To Slow Your Roll With drank® This Holiday Season

HOUSTON, Dec. 21, 2010 /PRNewswire/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) understands that the holidays can be an exciting, yet stressful time of year. Whether you're juggling office holiday parties, fielding backhanded compliments from in-laws or frustrated with retail traffic – there's a reason for all of us to relax and "slow your roll®" this time of year.

(Logo:  http://photos.prnewswire.com/prnh/20090219/DRANKLOGO)

"We've had a great year here at drank® headquarters! Once again we are recognized internationally as the dominant relaxation product, our distributors are second to none and our customers are happier and as loyal as ever," said Peter Bianchi, CEO of Innovative Beverage Group. "We want to give thanks to our fans, supporters, Memphis team and staff by issuing a list of 'Top Ten Reasons Why You Need To Slow Your Roll With drank® This Holiday Season' which we thought would be fun and worthy of a couple glances. Again, from Texas to Pennsylvania to New England to Georgia to Ohio to Oregon and to the rest of the fabulous states and cities carrying drank® – THANK YOU!!!"

Top Ten Reasons You Need To Slow Your Roll With drank® This Holiday Season

1. You went to Best Buy with a $500 giftcard intending to complete all your holiday shopping in one fell swoop. The giftcard expired yesterday.
2. Your boss intercepted an image you photo-shopped of his head on a farm animal's body.
3. You went to your 10 year high school reunion where everyone was talking about their spouse and children. You are single, living with your parents.
4. So during the office holiday party you don't sit on the photocopier...for the fifth year in a row.
5. You just finished stringing lights throughout the house when you realized one bulb was out. Seconds later, the rest of the lights were dead.
6. Because of the Thanksgiving incident, we're not allowed to have booze in the house around Crazy Uncle Ernie.
7. Because last year you thought Christmas carolers knocking on your door were late trick-or-treaters so you turned out all the lights and hid behind the couch.
8. So that you don't re-enact the Guitar Hero performance of "Old Time Rock N Roll" from Risky Business with the t-shirt and underwear ensemble at this years neighborhood Christmas party.
9. So your boss doesn't try to make out with you at the punchbowl again...like last year.
10. You were proud to serve pesto on Christmas Eve for your in-laws. However, your mother in law is allergic to nuts and is now spending Christmas in the hospital.

Got a better suggestion? drank®  wants to know. Tweet at www.twitter.com/slowyourroll or find us on our Facebook page at www.facebook.com/drankrelaxation – and give us your best suggestion for reasons to relax around the holidays. As usual, there will be surprise contests online for submissions – so stay tuned!

drank® is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank® to select markets in early 2008, it has become the go-to product for people looking to relax their mind and body.

For more information about drank®, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank®.  drank® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank® is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll®" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank® and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected]

SOURCE Innovative Beverage Group Holdings, Inc.