The Beef. It's What's For Dinner. brand highlights how beef fits into what's trending in the new year.
DENVER, Jan. 10, 2025 /PRNewswire/ -- It's a time of anticipation as we start the new year – and what better to look forward to than cooking with beef and trying new culinary trends? With so many trend forecasts this time of year, it can be hard to keep up, so the Beef. It's What's For Dinner. brand, funded by the Beef Checkoff, has gathered some of the most popular food trends for 2025. As we kick off the year, it's no surprise that many of the trends focus on fueling up for busy schedules.
High Protein Foods – According to recent surveys, more people are looking to incorporate high protein foods into their diets this year – going beyond protein powders and bars and prioritizing whole foods such as beef. Along with beef's great taste, it's a protein powerhouse and provides a variety of essential nutrients that support overall health. For example, a 3-ounce serving of lean beef provides 10 essential nutrients in about 170 calories, including high-quality protein, zinc, iron and B vitamins.1
Dumplings – Dough pockets filled with your favorite flavors – dumplings are predicted to be a hit across the globe. This delicious and convenient class of dishes is not only perfect for food on the go, it also touches on another trend of 2025 where consumers are looking to use more global flavors and spices. This Beef and Shiitake Dumplings with Orange Ponzu Dipping Sauce recipe is perfect for anyone wanting to try out this trend in the coming year.
Breakfast Foods – It's predicted that breakfast will be big in the new year. Specifically savory breakfast dishes, which are expected to take center stage over sweeter options like pancakes and pastries. This Beef and Spinach Breakfast Sandwich recipe is a great way to fuel up for the day and join in on the trend.
Snacks and Small Bites – If you want a little bit of everything or want something consistently throughout the day, your time is coming! Appetizers and snacks are expected to continue trending in 2025. With schedules only getting busier, it's no surprise that people are looking for quick and protein packed snacks like this classic Beef Jerky Trail Mix. And when it comes to afternoon snacks or appetizers, who can pass up on Flaky Beef Stuffed Pinwheels.
For more recipes that are trending and how you can master your cooking skills in 2025, visit BeefItsWhatsForDinner.com.
About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen's Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen's Beef Board, with oversight provided by the U.S. Department of Agriculture.
Media Contact:
Hailey Thayn
[email protected]
303-850-3392
1 U.S. Department of Agriculture FoodData Central, 2019b. Available at fdc.nal.usda.gov (Beef composite, cooked – NDB Number 13364).
SOURCE National Cattlemen's Beef Association
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