Too Talented To Remain Nameless, Alfredo Versace Named 'Fashion Consultant' To TransMedia Group

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Aug 28, 2017, 09:49 ET

BOCA RATON, Fla., Aug. 28, 2017 /PRNewswire/ -- Designer genius Alfredo Versace was named Fashion Consultant to TransMedia Group (www.transmediagroup.com).

Alfredo brings an iconic name sure to cause a stir in the fashion world while he helps TransMedia's fashion clients take off from the international PR firm's well-worn publicity runway.

"It's about time my talented friend steps out of the shadows cast a decade ago when a judge ruled in a lawsuit brought by his arch rival Donatella Versace that Alfredo can't use his last name on products," said the firm's CEO Tom Madden.

"Maybe now President Trump will pardon him for using his last name as a fashion consultant," said Madden, often called the "Spin Man," the title of his autobiography recounting his luminous career in PR, starting at American Broadcasting Companies, then on to NBC before starting his own award-winning firm. Madden's latest book, "Is there enough Brady in Trump to win the inSUPERable BOWL?" is available on Amazon.

"Here's an artist craftsman who can stitch circles around most designers, who can turn an animal's exotic skin into a work-of-art handbag faster than the slinkiest model can slip into one of his haute couture wardrobe creations."

Alfredo comes from the same Italian town as his alleged cousin Gianni Versace, but has been in Donatella Versace's crosshairs for years, perhaps because she doesn't want his talent upstaging hers, Madden said.

"Versace will consult our clients on design and marketing their fashion products. No, he won't have his famous last name on any products as the court ordered, but he'll advise our PR firm's fashion clients like BraCandy and participate in events we promote such as Fashion Week Brooklyn."

Alfredo's last name is sure to attract attention, and maybe something else that publicists like Madden seldom shy away from—controversy. That's because Alfredo has that same electric last name as his cousin Gianni who was murdered years ago in Miami at the Versace Mansion.

Ironically the Versace mansion today belongs to one of Madden's former clients, Jordache designer jeans owner Joe Nakash. "We once promoted Joe's U.S. Polo Assn Brand until it got us into a war with Ralph Lauren who owned the brand name Polo." Another one of TransMedia's former clients, the CEO of the global pharmaceutical company AbbVie, had a spectacular wedding there after marrying jewelry designer Chantel Boynton.

Media contact: Adrienne Mazzone 561-750-9800 x2270; [email protected].

SOURCE TransMedia Group