Toluna QuickSurveys launches PowerPosition, the first self-serve strategic research product

WILTON, Conn., March 27, 2014 /PRNewswire/ -- Toluna QuickSurveys, the leading on-demand survey platform, today launched PowerPosition, an automated survey tool that provides fast turnaround, high quality strategic positioning and communications insights to brands, research agencies, consulting companies and others.

PowerPosition users identify their own brand or product, name three competitors, list ten key attributes to assess, and then target whom they want to interview. After those four easy steps, results and insights are available in real time, with most projects complete within a few hours.

"The problem with most online survey tools is you still have to do the heavy lifting. We have taken a highly advanced market research methodology and placed it in the capable hands of every agency, brand and small business in the entire world.  PowerPosition is the future of strategic research," stated Phil Ahad, Vice President of Toluna QuickSurveys.

The Toluna QuickSurveys PowerPosition platform includes:

• Access to a panel of over six million global consumers with the ability to select profiles you want or to add your own list of people
• SmartSelect profiling, ensuring respondents are representative of the cohort
• A simple four step launch process
• A full suite of analytics for interpretation and action

For more information on Toluna QuickSurveys PowerPosition, please visit https://www.quicksurveys.com/power-position.

About Toluna QuickSurveys

Toluna QuickSurveys takes the simplicity and cost-effectiveness of DIY survey-tools and adds speed and reliability by providing direct access to a global panel of more than six million people available to respond to surveys. No other survey tool in the market can match the speed, reliability and cost-effectiveness.

About Toluna

A pioneer in the dynamic world of market research, data collection, reporting and visualization, Toluna brings together people and brands in the world's largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.

Our social voting community of more than six million members spans more than 41 countries, enabling our clients to develop a deeper understanding of anyone, anywhere, anytime they need it.

Toluna provides the industry's leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™ and Toluna Analytics™.

With 18 offices in Europe, North America and Asia Pacific, Toluna works with many of the world's leading market research agencies, media agencies and corporations.

Further information on Toluna can be found at www.toluna-group.com.

SOURCE Toluna QuickSurveys