T.J.Maxx, Marshalls, and HomeGoods Partner with Brandy to Launch a Virtual Snowball Fight to Help Feed Families Facing Hunger This Holiday Season

FRAMINGHAM, Mass., Dec. 2, 2021 /PRNewswire/ -- T.J.Maxx, Marshalls, and HomeGoods are doing good and spreading joy this holiday season by creating a fun and collaborative way to support families facing hunger. The brands are partnering with famed actress and musical artist Brandy to launch #SnowballFightAgainstHunger, a virtual snowball fight taking place on TikTok from December 2, 2021-December 26, 2021. For every use of their snowball-themed effect, they'll donate $1 -- the equivalent of at least 10 meals* -- up to $1 million** to Feeding America, the nation's largest hunger-relief organization, helping millions of families across the U.S.

"We are thrilled to partner with Brandy for the second year in a row and to once again give people an opportunity to do good for Feeding America during the season of giving," said Emily Trent, SVP, Marketing Director for HomeGoods. "We encourage everyone to get into the holiday spirit and participate in our #SnowballFightAgainstHunger campaign by making their own TikTok to help spread joy and support this important cause."

"At Feeding America, our mission is to help provide hunger relief to millions of people across the country and rally national support to collectively end hunger," said Casey Marsh, Chief Development Officer at Feeding America. "As a result in part of the pandemic, 38 million people may face hunger in the U.S., so we are grateful for this important partnership with T.J.Maxx, Marshalls, and HomeGoods to help make a difference in the lives of neighbors in need."

Brandy will officially kick off the campaign on December 2, 2021 by sharing her own #SnowballFightAgainstHunger content on TikTok, leveraging the snowball-themed effect to encourage users to join in on the fun, create their own TikTok, and give back.

"The holidays are a very special time of year for my family," said Brandy. "I'm so excited and honored to partner with T.J.Maxx, Marshalls, and HomeGoods to spread holiday magic in a creative way, while also raising money and awareness for the important work being done by Feeding America."

*$1 helps to provide at least ten meals secured by Feeding America on behalf of local member food banks

**From December 2, 2021 to December 26, 2021, The TJX Foundation will donate the equivalent of 10 meals ($1) to Feeding America for every use of the virtual snowball fight-themed effect on TikTok up to a maximum donation of $1,000,000. The TJX Foundation guarantees a minimum donation of $150,000. $1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks.

ABOUT T.J.MAXX
T.J.Maxx was founded in 1976, and together with Marshalls in the U.S., forms the largest off-price retailer of apparel and home fashions in the U.S. With stores across the U.S., including Puerto Rico and the District of Columbia. T.J.Maxx also operates an e-commerce site, www.tjmaxx.com, launched in 2013.

ABOUT MARSHALLS
Marshalls was acquired by TJX in 1995, and together with T.J.Maxx, forms the largest off-price retailer of apparel and home fashions in the U.S. Marshalls has stores around the U.S., including Puerto Rico and the District of Columbia. Marshalls also operates an e-commerce site, www.marshalls.com, launched in 2019.

ABOUT HOMEGOODS
Introduced in 1992, HomeGoods operates more than 800 stores across the country and is a division of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. This chain has both a standalone and superstore format, which couples HomeGoods with a T.J.Maxx or Marshalls. HomeGoods also operates an e-commerce site, www.homegoods.com, launched in 2021.

ABOUT FEEDING AMERICA
Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry.

Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

MEDIA CONTACT
Meagan Ashner
(334) 233-3747
[email protected]

SOURCE T.J.Maxx; Marshalls; HomeGoods

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