'TIS THE SEASON: UGG® Australia Launches Holiday Ad Campaign Highlighting the Reimagined Classic Short in this Season's Glittering Leopard Print

NEW YORK, Nov. 19, 2014 /PRNewswire/ -- UGG Australia (UGG) embodies luxurious warmth and, this holiday season, the global lifestyle brand is transforming the art and magic of gift-giving. UGG unveiled a festive, multi-channel campaign, titled "Twinkling Lights" created to showcase how the holidays are full of magic and draw attention to a glittering update to the Classic Short boot. Moreover, UGG is offering a number of complimentary in-store and innovative online services to heighten the holiday shopping experience for consumers.

Developed by M&C Saatchi LA, the "Twinkling Lights" video, which runs through December 28^th, breathes new life into the words "comfort" and "warmth" with an eye-catching video featuring dancers clad in the Classic Short Glitter boots. They perform a festive dance around a snowy pine tree, while elegantly placing a string of light bulbs on the ground. The magic is revealed when the video concludes with a wide camera shot revealing the bulbs forming a stunning snowflake pattern. The global campaign is running in the US, Canada, China, France, Hong Kong, Japan, Netherlands, UK, Germany and Italy, consisting of online videos, social media promotions, digital displays, out-of-home ads, street-projections, and in-store materials.

"Our holiday campaign truly embodies the spirit of the season and represents the 'magic' that we all feel when giving the perfect gift. That's why this year, we wanted to add even more sparkle to our diverse, all-season product line," said Connie Rishwain, President of UGG. "We also hope consumers will enjoy the added value that we're offering them both in-store and online this season, as we continue to offer a seamless shopping experience no matter how they prefer to shop with us."

New this season, UGG brings in-store services to new heights with the launch of the following:

• SAME-DAY DELIVERY. For UGG patrons in New York City, Chicago and Washington, D.C. (Tysons Galleria only), same-day delivery will be available.
• BUY ONLINE. PICK UP IN STORE. For optimum convenience, consumers can purchase products online and pick up in their local UGG store.
• FREE RETURNS. ANYTIME. ANYWHERE. Consumers can easily return products bought online at any UGG retail store, or vice versa. And best of all, returns are always free of charge.
• EXTENDED STORE HOURS. For the holiday season, UGG stores will stay open late to ensure consumers get all those last-minute gifts. For holiday hours, find your store here.
• GIFT WRAP. UGG-exclusive gift packaging will be offered for free.
• WISH LIST. Drop holiday hints for friends and family with our digital Wish List, which is print-able.
• HOLIDAY HOTLINE. Have a question about a gift or about where to pick up your favorite UGG items? Can't find a certain product? Call the holiday hotline 24-7 and the UGG Holiday Hotline will be happy to help. (1.800.982.2423)

For those shoppers who prefer to do their shopping online, UGG recently introduced #UGGShop through Instagram. Simply follow the UGG Australia Instagram page and click the link in the profile (http://j.mp/1Em0bad). Register your Instagram account by providing your username and email address. When you see products that you would like to order, comment on the picture with #UGGShop and include your preferred size and color. Check your email with a link to check out and your holiday gifts for loved ones (or yourself) will be on the way to your doorstep in a few business days.

About UGG Australia
Founded in 1978, UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles well beyond the original sheepskin Classic boots. UGG Australia is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering footwear, loungewear, outerwear, home products, accessories and handbags under the UGG Women, UGG for Men, UGG Kids, UGG Handbags, UGG Loungewear, UGG Home and I HEART UGG® product lines. UGG Australia concept and outlet stores offer the ultimate brand experience with 130-plus locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com, and our blog, blog.uggaustralia.com. Follow us on Twitter, Instagram, Facebook, Pinterest and Vine.  #THISISUGG

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 130 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

Video - https://www.youtube.com/watch?v=mvwDAkOm1iY

SOURCE UGG Australia

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