Tire Pros Continues to Drive Traffic to Franchisees with its New "Hassle Free. Guaranteed." Brand Campaign

The omni-channel "Hassle-Free. Guaranteed™." campaign was developed from extensive consumer research and in collaboration with Tire Pros' Mission-Based and National Dealer Councils. Designed to drive traffic to Tire Pros locations, the integrated campaign will be fully customizable for use in dealers' local markets, as well as in regional and national campaigns.

"This campaign was built by and for our Tire Pros dealers who we believe are truly the best in the business. These marketing assets will drive consumer traffic and car count to Tire Pros stores," said Ron Sinclair, president of Tire Pros and senior vice president of retail strategy and partnerships for ATD. "Our franchisees have asked for a multi-faceted campaign with both traditional and online digital components, and the councils delivered."

Developed by Tire Pros' advertising agency of record, Charlotte-based LGA, the campaign features an array of creative assets. The campaign is anchored by a TV commercial that harkens back to simpler times with kids on tricycles, bikes and skateboards while an original music score plays in the background. "Your first set of wheels didn't come with complications, or strings, or hassles," the voiceover says. "It can be that way again." The spots end with a tagline that succinctly sums up the Tire Pros brand promise: "Hassle Free. Guaranteed." The campaign includes multiple TV spots, streaming radio spots, print, social and digital ads, and other assets. The campaign will begin running this summer in local markets as well as nationally.

"Announcements like this really validate our decision to join the Tire Pros family back in 2012," said Lynda Kester of Big Red Tire Pros in Lincoln, Nebraska, and member of the Marketing Mission-Based Council. "From technology and training to initiatives aimed at improving the customer experience, Tire Pros is constantly delivering new ways for us to grow our businesses and succeed in our markets."

The TV spots were directed by award-winning filmmaker Elle Ginter, whose prior credits include numerous short films as well as commercials for such brands as McDonald's, Pampers and the ALS Association. Selected for her ability to blend slight surrealism and intimacy into everyday moments, Ginter was one of 13 directors chosen for DGA/AICP'S Commercial Directors Diversity Showcase and was also included in Shoot's 14th annual New Director Showcase.

About Tire Pros

Tire Pros Francorp is a subsidiary of American Tire Distributors (ATD) with more than 700 retail locations nationwide. Positioned as the nation's largest network of elite, independent tire dealers, the Tire Pros franchise program brings tire dealers together under a shared national brand and offers them dedicated retail sales consultation and marketing support, training, financial management, and additional enhancements to help them compete in today's fast-changing retail marketplace. Through their affiliation, independent dealers are able to offer an industry-leading warranty package featuring complimentary roadside assistance that is honored at over 30,000 service centers nationwide, among other benefits.

About American Tire Distributors

American Tire Distributors (ATD) is the largest supplier to the North American replacement tire market. American Tire Distributors offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to customers in the tire and automotive industry. The company operates more than 140 distribution centers, serving approximately 70,000 customers across North America. Headquartered in Huntersville, North Carolina, American Tire Distributors and its affiliates employ more than 5,000 associates across the United States and Canada.

SOURCE Tire Pros

Related Links

https://www.tirepros.com