Tips on How to Apply Publicists' Tactics to Your Own Marketing Efforts

NEW YORK, April 24, 2013 /PR Newswire/ -- For a small business owner turned author, stretching an already thin book marketing budget to include a publicist might not be feasible regardless of how deep your pockets can reach.  

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However, if you start to think like a publicist and begin to implement their ongoing tactics into your own marketing efforts, you'll begin to effectively gain traction on your very own story without breaking the bank.

In the latest article on PR Newswire's PR Toolkit entitled, "Nine Ways to Think Like a Publicist," best-selling author, Penny Sansevieri explains that by understanding how publicists view each facet of their job and by following their process and ongoing efforts, you'll increase your chances for successfully garnering media coverage. From utilizing Google Alerts to understanding the importance of local media, Sansevieri believes the process might take a while but the results far outweigh the initial efforts.

To read the complete article, visit: http://bit.ly/Y4o0Ec.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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