Tidy Cats® And Home Expert Jillian Harris Give One Lucky Cat Owner The Littervention Of A Lifetime

ST. LOUIS, Oct. 1, 2013 /PRNewswire/ -- As part of its mission to help cat owners solve tough litter box odors, Tidy Cats® recently gave one cat owner a once-in-a-lifetime experience: a Littervention. Devoted cat owner Ricci Rivera, together with his cat named Bella of San Tan Valley, AZ, were named the Grand Prize Winner among hundreds of entries to the Tidy Cats® with Glade™ Tough Odor Solutions Littervention Contest. In his entry, Rivera attributed his need for a Littervention due to his home's open floor plan, which can carry overwhelming litter box odors throughout the house. As the Grand Prize Winner, Rivera received a visit from the Tidy Cats® "Scentsational Littervention" Crew, including cat-loving home and design expert and current co-host of Love it or List it, Too Jillian Harris, who showed him how to neutralize even the toughest litter box odors and how to keep a clean litter box area and welcoming home.

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/62803-tidy-cats-jillian-harris-give-one-owner-littervention-of-lifetime 

(Photo: http://photos.prnewswire.com/prnh/20131001/MM70725)

"I'm honored to be working with Tidy Cats® to tackle tough litter box odors," says Jillian Harris, home and design expert and Tidy Cats® spokesperson. "As a cat lover myself, I want cat owners to be proud of their homes while maximizing their space and keeping litter box odors at bay. Ricci was so fun to work with, and Bella took to her new area immediately!"

During the Littervention, the Tidy Cats® Scentsational Littervention Crew, led by Jillian Harris, showed Rivera new solutions on how to combat his tough litter box odors, including:

• A made-over litter box area within Rivera's home gym – taking the room from a cluttered, dusty space to a welcoming space for both cat and owner.
• A stylish enclosed bench to provide Bella with privacy that houses her litter box and provides storage for litter, a litter box scoop and caddy. 
• Tidy Cats® with Glade^™ Tough Odor Solutions, a new cat litter that combines the odor neutralizing power of two trusted brands, Tidy Cats® and Glade™; it's the "scentsational" answer to neutralizing the toughest litter box odors.
• A kitty play area designed by Harris– Bella now has a comfortable cat bed to relax in, a tall scratching post and a tower to climb and play on.
• A photo gallery featuring photos of Rivera and Bella to highlight the special relationship they share.
• An additional litter box set up in another room, because as a rule of thumb Tidy Cats recommends each cat owner has one litter box per cat living in the house, plus one extra.

In addition to the Littervention, Rivera's prize also included a two-year supply of Tidy Cats® with Glade™ Tough Odors Solutions as well as a $100 gift card to make sure Rivera had all the right supplies.

"I never considered myself to be a cat person, but when this little stray adopted me I was forever changed," says a cheerful Rivera. "Miss Bella has transformed my house into a home, and I look forward to seeing how this experience can make her - and my guests - more comfortable in it."  

A video chronicling Rivera's Littervention can be seen here: [INSERT LINK TO VIDEO]

To enter the Contest, cat owners were asked to answer a few simple questions about their cat and litter situations, and submit two photos – one of their cat and one of their litter box area. The first 150 entrants received a $5 off product coupon for new Tidy Cats® with Glade™ Tough Odor Solutions and the two runners up – Pamela Davis of Newport News, Va. and Amy Willingham of Irvine, Calif – received a year's supply of new Tidy Cats® with Glade™ Tough Odor Solutions and a $50 gift card.

"We know cat owners encounter all kinds of messy situations in their quest to maintain a clean and welcoming home," said Keith Peterfeso, Brand Manager for Tidy Cats® brand cat litter. "That's why we're proud to work with Glade™ Tough Odor Solutions to offer a product that can tackle the toughest of litter box odors and provide a pleasant scent."

New Tidy Cats® with Glade™ Tough Odor Solutions is an innovative new cat litter that can handle even the toughest of litter box odors while offering the same outstanding strength, clumping and odor control you'll find in any Tidy Cats® formula. Tidy Cats® with Glade™ Tough Odor Solutions is available in 14 lb. and 20 lb. jugs, a 23 lb. box and a 35 lb. pail. Learn more about the product at www.TidyCats.com. To stay up-to-date on news and happenings from Tidy Cats, like Tidy Cats on Facebook or follow @TidyCats on Twitter.

For more information, insight, tips and best practices regarding cat litter, visit:  http://www.tidycats.com/TheScoop.

About TIDY CATS®
Purina® TIDY CATS® brand cat litter is designed for homes with multiple cats and is specially formulated to control odor and keep homes smelling fresh and clean. The Purina TIDY CATS®line includes: five scoopable clay litters designed to make clean-up easy and efficient; and three odor-controlling natural clay litters that are non-clumping.  Purina TIDY CATS®is manufactured by Nestle Purina PetCare Company, one of the leading global players in the pet care industry.  Nestle Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. The company is part of the Swiss-based Nestle S.A. – the world's largest food company.

Glade & Clear Springs are trademarks of S. C. Johnson & Son, Inc., used under license.

SOURCE Tidy Cats

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