Thrive Causemetics Donates $350K and Commits to $1 Million to COVID-19 Relief Efforts

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Apr 06, 2020, 09:10 ET

LOS ANGELES, April 6, 2020 /PRNewswire/ -- On Friday, March 27^th, Thrive Causemetics, a luxury vegan makeup and skincare company, hosted a donation day where 100% of profits from sales on thrivecausemetics.com were pledged to support the COVID-19 relief efforts of Meals on Wheels, Baby2Baby and Feeding America. Thanks to the outstanding support of the #ThriveTribe, their passionate and purpose-driven community, the brand has raised over $350k to donate to these organizations that are providing meals, diapers and resources to the most vulnerable communities in the United States and this is just the beginning of the brand's efforts. Continuing on the momentum, Thrive Causemetics is committed to growing donations from $350k to a total of 1 million through giving both much-needed funds and products to women impacted by the coronavirus, including: healthcare workers on the front lines as well as a fund to aid women-owned small businesses and their employees affected by the pandemic. Thrive Causemetics will make these donations through our Thrive Causemetics COVID-19 Response Fund.

"Thrive Causemetics was founded upon the idea of being Bigger Than Beauty™—a beauty brand and philosophy that goes beyond skin deep by giving back. This pandemic has affected our world at large and we're all navigating these uncharted waters together. We have a one-of-a-kind community and platform that allows us to give back every day, and I want to do our part now more than ever," says Thrive Causemetics Founder and CEO Karissa Bodnar.

"Thanks to our Thrive Tribe, we are able to donate over $350,000 from one day's profits on thrivecausemetics.com to three incredible organizations providing relief to struggling communities. My home state of Washington has been hit very hard by the coronavirus, so I have also personally donated $10,000 to The University of Washington Virology Lab where they are working tirelessly to bring their COVID-19 testing capabilities into the world, testing first responders, healthcare workers and the public to slow the exponential spread of the virus and save lives.

"Continuing our momentum, Thrive Causemetics will be partnering with our customers to find other ways we can help and we are committed to providing over $1 million in aid. We believe that even when we're apart, we thrive together."

Giving back has been a part of Thrive Causemetics' DNA since the brand launched five years ago in 2015. From day one, Karissa has been determined to create a brand truly Bigger than Beauty™. Thrive Causemetics' unique platform and purpose-driven customer base makes their giving mission possible: for every product sold, the brand donates to help a woman thrive. Their giving approach is centered around four pillars directly helping women who are fighting cancer, surviving domestic abuse, emerging from homelessness and women veterans adjusting to life outside the uniform. However, in times of critical need, Thrive Causemetics responds by expanding their mission to support those affected. In 2018, they donated 100% of the proceeds from a single day of sales to support the residents and displaced animals affected by the wildfires in Northern and Southern California. Their community came out in full support that day, and together, they raised $250,000 to donate to five incredible non-profit organizations providing much-needed aid.

ABOUT THRIVE CAUSEMETICS, INC.

Thrive Causemetics is passionate about empowering women through beauty; for every product you purchase, we donate to help women thrive. To make the biggest impact, we partner with nonprofit organizations from across the country that are focused on helping women thrive while they are fighting cancer, surviving domestic abuse, emerging from homelessness or adjusting to life outside the uniform. All of Thrive Causemetics' products are vegan, cruelty-free and formulated without paraben or sulfates.

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SOURCE Thrive Causemetics