Threadless Ups Personalization Ante and Improves Mobile Experience with Monetate ActionBuilder - Live from Monetate #AgilitySummit

PHILADELPHIA, April 11, 2013 /PRNewswire/ -- At the Monetate Agility Summit, attendees today learned how Threadless.com, a creative community that makes, supports and buys great art, is using Monetate's ActionBuilder to create dynamic, targeted campaigns in minutes, on any part of the website, with greater speed and control than ever before.

"ActionBuilder has improved how we serve dynamic content to specific audiences to drive relevance. It has greatly accelerated our ability to go from idea to action, anywhere on our website. With ActionBuilder, we deliver personalization to our customers we would not otherwise be able to accomplish," said Todd Lido, marketing director, Threadless.

(See Todd discuss ActionBuilder in this video)

Threadless uses ActionBuilder to experiment with new website images and make style changes on the fly. They were then able to test user experiences with the website changes to determine how they influenced conversion rates.

Improving Mobile User Experience
ActionBuilder also helped Threadless improve website experiences for smartphone and tablet users.

"Even with a mobile-optimized site you can't always anticipate how new content will translate onto mobile devices. We use ActionBuilder to quickly add new content sections and swap out content that's not working for mobile users. The tool provides great flexibility to create new placements in rapid fashion without any limits," said Lido.

Threadless designs are created by and chosen by an online artist community. Each week, about 1,000 designs are submitted online and are put to a public vote. After seven days, the staff reviews the top-scoring designs. Based on the average score and community feedback, about ten designs are selected each week, printed on clothing and other products, and sold worldwide through the online store and at the Threadless retail store in Chicago.

With ActionBuilder, marketers can change and personalize the online customer experience with unprecedented speed. They can build creative, text and navigation features, and target them to specific customer segments. Actions are created without coding to the website, enabling marketers to build campaigns without IT support. And all actions are reusable for future campaigns, saving time. ActionBuilder is a visual editor tool, delivered as Software as a Service (SaaS).

About the Monetate Agility Summit
The third annual Agility Summit (#agilitysummit) is taking place this week at The Westin in Philadelphia. Conference attendees include online marketing professionals from over 100 leading retail, hospitality, travel and financial services brands, who are responsible for developing digital customer experience strategies. The summit provides attendees the opportunity to hear from top marketers on how to unlock industry best practices for generating revenue lift, lowering customer acquisition costs and creating higher customer lifetime value through the use of optimized personal experiences.

About Monetate
Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO. The company's solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate's cloud-based browser solutions to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information, visit http://monetate.com/ or follow us on Twitter@Monetate.

SOURCE Monetate

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