thinkThin CEO to Speak at 20th Annual Dynamic Women in Business Conference at Harvard Business School

VENTURA, Calif., Feb. 4, 2011 /PRNewswire/ -- thinkproducts, creators of the thinkThin® family of deliciously natural nutrition bars, today announced that Lizanne Falsetto, founder and CEO of thinkproducts , will speak at the 20th Annual Women in Business Conference at the Harvard Business School, Feb. 5th, 2011, in Cambridge, Mass. Every year, the Women's Student Association (WSA) conference at Harvard Business School brings together over 1,000 women, including students, alumnae, faculty, distinguished business leaders and community members, to explore the opportunities and challenges facing women in today's business world.

Participating in the "Entrepreneurship Panel: Pounding the pavement – What does it REALLY take to build a business?" from 9:50 a.m. -11:10 a.m., Lizanne and fellow panelists will explore the strategies and methods founders employ to sell their idea to customers, investors and the business world. Moderating the panel is Janet Kraus, Senior Lecturer of Business Administration, Harvard Business School.

"There has never been a more exciting time for women entrepreneurs, and I am delighted to meet with the outstanding students of Harvard Business School as well as the many prestigious conference participants," said Ms. Falsetto. "I look forward to learning from them and sharing a range of lessons learned – from starting a company out of my kitchen, to self financing its nationwide growth, to ongoing product development and marketing focused on healthy, natural nutrition."

Ms. Falsetto's pathway to entrepreneurship started when she recognized an unmet market opportunity to blend the natural, healthy and weight management categories. Early as a student athlete, then as a professional fashion model and later as a mom juggling business and parenthood, she used her knowledge of nutrition to take real food in a convenient format everywhere in her very active life. Like any good entrepreneur, she turned that creativity into a company.

Bringing together the natural and weight management worlds and doing it deliciously have been at the heart of Ms. Falsetto's vision. From day one, as a classic home kitchen start-up, she built the company on a simple, unwavering formula: high protein, low to no sugar and gluten free. Today, thinkThin is the No. 1 ranked weight management bar in the natural energy bar category (SPINSscan research).

Besides being a businesswoman and mother of two, Ms. Falsetto is a passionate philanthropist dedicated to fighting and creating awareness for diseases like obesity and diabetes. She has also raised considerable funds for research and education related to cancer and other epidemics. In 2010, Ms. Falsetto was awarded the prestigious Leadership Award from The National Association of Women Business Owners (NAWBO-LA) for outstanding leadership in 2009. She is also a member of the Young Presidents' Organization (YPO) and a board member of the Arizona Cancer Center.

About thinkThin®

thinkThin® has created a whole new way to think about nutrition through an uncompromising focus on natural ingredients that support overall health and wellness. The company's entire product line builds upon a delicious and natural foundation while delivering the best nutritional profile of any weight management offering on the market. All thinkThin® products are based on three key nutritional principles: low to no sugar, high protein, and gluten free. The thinkThin® product family consists of natural, nutritious and convenient foods that include ten flavors of thinkThin® Protein Bars to satisfy the on-the-go, active lifestyle; four flavors of thinkThin® Bites, a 100-calorie perfectly portioned snack with five bars per box; and three flavors of thinkThin® Crunch, a low sugar mixed nut bar for the entire family. thinkThin® is the ideal solution for people who "think" about what they eat and care about a healthier way of life. For more information on deliciously natural nutrition visit thinkproducts.com.

SOURCE thinkproducts

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