IRVINE, Calif., March 4, 2019 /PRNewswire/ -- "When you do or say things the same as your competitors, people stop listening" is likely a takeaway for financial advisors attending First Financial Resources (FFR) 2019 Spring Sales and Marketing Symposium on March 17- 20, 2019 at Laguna Beach, California's Montage Resort & Spa. Ken Schmidt, communications consultant, noted author, speaker and former communications director for Harley-Davidson Motor Company kicks off the FFR meeting. For Schmidt, the risk to a business' bottom line when "people stop listening" is all too familiar. He "jumped into the deep-end" when he agreed to help the near-failing Harley-Davidson Motor Company in 1985. With an unconventional approach, creativity and a willingness to do things differently, Harley-Davidson's turnaround became one of the most celebrated in corporate America. "To approach business differently, you need a culture that supports creative, independent thinking. That is what the FFR 'go-direct, keep control' philosophy is all about. The speakers and presenters' line-up melds different viewpoints. The agenda is infused with ingenuity, practicality, progressive thinking, and communication effectiveness," explains Jud Imhoff, FFR's CEO.
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