Therapeutic Skincare Brand CeraVe® Launches Hydrating Sunscreen

Brand Expands Portfolio to Deliver Sun Care Plus Skincare

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May 01, 2019, 09:27 ET

NEW YORK, May 1, 2019 /PRNewswire/ -- While incorporating sun protection into a regular skincare routine this time of year seems like a no-brainer, dermatologists agree that consumers could use some improvement when it comes to protecting from the sun. According to a recent survey conducted by CeraVe®, only two percent of dermatologists say they believe their patients take sun protection very seriously. Whether it's a lack of knowledge or just confusion on best practices, consumers are looking for products that deliver sun protection and skincare without making sacrifices. To help them take better care of their skin without the tradeoffs, CeraVe® has launched new Hydrating Sunscreen, a mineral sunscreen formulated with broad-spectrum sun protection and three essential ceramides to protect your skin in the sun and lock in moisture long after.

CeraVe® Hydrating Sunscreen is a 100 percent mineral sunscreen that uses titanium dioxide and zinc oxide to protect against UV rays. Unlike a chemical sunscreen that absorbs into the skin, a mineral sunscreen uses mineral filters to form a physical barrier on the skin and reflect UV rays away. Like all CeraVe® products, the sunscreen also contains three essential ceramides, which help restore the skin's natural barrier while locking in moisture. CeraVe® is the only brand to offer a product that combines SPF protection plus three essential ceramides, protecting from the sun and providing all-day hydration and delivering skincare without any tradeoffs.

Using a sunscreen like CeraVe® and following proper sun care measures can help protect skin from damage like sun spots, premature aging and hyperpigmentation; however, many people do not even realize that their skin is being damaged by the sun if not protected. In fact, half of dermatologists say that they find themselves talking to patients about their sun habits due to sun damage more than half the time, even when patients are there for unrelated topics. Moreover, many people don't realize that sun exposure can dry out skin, which is why CeraVe® sought to create a product that could provide both sun care plus skincare.

"What many of my patients don't realize is that just because they aren't showing visible signs of sun damage, like a sunburn, it doesn't mean the sun isn't harming their skin," said board-certified dermatologist Dr. Michelle Henry. "Though I recommend CeraVe® Hydrating Sunscreen to all of my patients because it offers both sun protection and hydration the skin needs, I especially direct my patients with who have conditions like eczema, rosacea and melasma to use mineral sunscreen because it is suitable for even the most sensitive skin."

Since the mineral filters in CeraVe® Hydrating Sunscreen sit on the surface of the skin to reflect the sun instead of absorbing into the skin like chemical sunscreens would, it is both safe and ideal for sensitive skin. Further, the product is free of fragrances, parabens and oil. It has earned the National Eczema Association Seal of Acceptance and is recommended for daily use by the Skin Cancer Foundation, underscoring its efficacy and suitability for all skin types.

Despite regularly reinforcing the importance of sun protection, dermatologists fear that the advice is not being taken seriously or is not understood:

One-quarter of dermatologists (24 percent) believe that up to 75 percent of their patients are lying about how much sunscreen they use and how often they use it.
Three-quarters (75 percent) believe that less than half of their patients are reapplying sunscreen throughout the day.
More than three-quarters of dermatologists (76 percent) say that less than 25 percent of their patients understand the difference between UVA and UVB rays.
More than half of dermatologists (52 percent) believe the most confusing part about using sunscreen for patients is when to use it and how often to apply.

"This survey underscores a lack of understanding of the need for proper sun protection measures among consumers. CeraVe® knows there is a need for products with SPF that consumers not only understand, but will want to use," said Derrick Booker, Vice President of Marketing at CeraVe. "We're proud to offer a mineral sunscreen with moisturizing benefits that our consumers can feel good about putting on their skin every day."

CeraVe® offers a wide variety of therapeutic skincare products that are developed with dermatologists and contain an exclusive combination of ceramides 1, 3 and 6-II, which are essential to restoring and maintaining the skin's natural barrier. The Hydrating Sunscreen is available in face and body varieties in SPF 30 and SPF 50 at mass retailers nationwide and on Amazon.

For more information on CeraVe®, visit them on Facebook and Instagram.

About CeraVe®
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and patented MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat and moisturize. The brand's mission is to provide therapeutic skincare for all.

About L'Oréal
L'Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world's leading beauty company, L'Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world. L'Oréal's sustainability commitment for 2020 "Sharing Beauty With All" sets out ambitious sustainable development objectives across the Group's value chain.

SOURCE CeraVe