The Vitamin Shoppe Launches New Product Innovation With Healthy Natural Solutions

Strategic partnership will introduce Canadian supplements brand NU LIFE™ Therapeutics into the US market

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Jul 26, 2017, 12:09 ET

SECAUCUS, N.J., July 26, 2017 /PRNewswire/ -- The Vitamin Shoppe^® (NYSE: VSI), an omni-channel, specialty retailer and manufacturer of nutritional products, announced today that it entered into a "Platinum Vendor Relationship" with Healthy Natural Solutions, (HNS) and its brand NU LIFE™ Therapeutics. Beginning this August, The Vitamin Shoppe will be the first retailer to launch NU LIFE™ Therapeutics to the US market. The Canadian-based brand has been a trusted provider of premium, natural therapeutics in Canada for more than fifty years, empowering customers to live their healthiest life with its pure, proven and powerful line of supplements. As an organization dedicated to providing best-in-class options to its customers, The Vitamin Shoppe is pleased to offer the NU LIFE™ Therapeutics line of products, while also introducing a new go-to-market business model.

The relationship between The Vitamin Shoppe and Healthy Natural Solutions is part of the Company's Platinum Vendor Program, a strategic incubation partnership available only to a select number of vendors. The Platinum Vendor Program will provide the NU LIFE™ Therapeutics brand with enhanced visibility in stores and online, a deeper level of access to The Vitamin Shoppe's Health Enthusiasts and further opportunities to participate in the Vitamin Shoppe's marketing programs. In return, The Vitamin Shoppe will receive an increased level of financial commitment from Healthy Natural Solutions as well as access to NU LIFE™ Therapeutics innovation and brand launch exclusivity, allowing the opportunity for both companies to enjoy the success of the relationship over a longer period of time.

"With our Platinum Vendor Program, we are creating a special level relationship that allows us to positively impact as well as benefit from the long-term success of a brand," said Colin Watts, CEO and Chief Health Enthusiast at The Vitamin Shoppe." We are thrilled to have HNS and NU LIFE™ as the first strategic partner in an evolving and valuable part of our business."

Scientifically formulated by a leading naturopathic doctor, NU LIFE™ Therapeutics' formulas use clinically proven ingredients which are naturally derived and free of common allergens and genetically modified substances, providing quality research-based solutions to help customers meet their health goals. The line consists of 18 products across multiple categories including multivitamins, bone and joint health, digestive health aids, heart health, women's health, men's health and more and is priced from $24.99. Beginning August 2017, NU LIFE™ Therapeutics products will be available exclusively at select The Vitamin Shoppe stores and online at vitaminshoppe.com.

About the Vitamin Shoppe, Inc. (NYSE:VSI)

The Vitamin Shoppe is an omni-channel, specialty retailer and contract manufacturer of nutritional products based in Secaucus, New Jersey. In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to offering products from approximately 900 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe^®, BodyTech^®, True Athlete^®, MyTrition^®, plnt^®, ProBioCare^®, Next Step^®and Betancourt Nutrition^®brands. The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website, www.vitaminshoppe.com.

About Healthy Natural Solutions (HNS)

HNS (Healthy Natural Solutions) is a leading supplier of nutritional and dietary supplements distributed at Vitamin Shoppe and other leading retailers across North America. HNS portfolio of brands include NU LIFE™ Therapeutics, Nutherapy, Healthy Delights, VitaValue, ThinTab, Inflamin, Gluten Cutter, Beauty Science, and NuGreens. HNS brands consist of nearly half a dozen number one products in America. HNS is owned by Kainos Capital, a middle market private equity firm with an exclusive focus on the food and consumer sector.

SOURCE The Vitamin Shoppe