The Trade Desk Selects 5WPR as AOR to Increase Brand Awareness as Company Continues To Revolutionize the Global Advertising Industry

NEW YORK, Nov. 16, 2017 /PRNewswire/ -- 5W Public Relations, ranked one of the 15 largest independently owned PR firms in the U.S., has been named PR Agency of Record by The Trade Desk, a global technology platform for buyers of advertising. 

"Since we started The Trade Desk in 2009, our mission has always been to change the way that advertising is bought and sold," said Jeff Green, Co-Founder and CEO of The Trade Desk. "In the past year, we have enjoyed significant growth, successfully completing our IPO and expanding our global footprint. However, we are only '2% done,' so we continue to educate the industry on how our independent buy-side platform helps brands and advertisers more effectively reach today's consumers. We're very pleased to have a partner like 5W to help us tell our story. Their experience in the space is very impressive, and the results speak for themselves."

In just three months, 5W has strategically worked with media to position The Trade Desk in front of key influencers and decision makers in the advertising industry to draw a deeper awareness of the company and its platform. Thus far, the team has inserted Jeff Green and the larger executive team into exclusive features in Recode, Business Insider, Entrepreneur, and in exclusive broadcast segments such as CNBC and Cheddar TV. 5W has also been able to highlight the company's key announcements such as its partnership with White Ops to fight ad fraud and the launch of its Connected TV product in publications such as Adweek, MediaPost, and AdExchanger. Finally, the team supported The Trade Desk's IR initiatives by securing tier-1 coverage around the company's earnings calls, their IPO anniversary, and investor meetings in publications such as Business Insider, Investor's Business Daily and "Mornings with Maria" on Fox Business.

The Trade Desk has achieved significant milestones in the past 12 months including, adding over 200 employees worldwide, and continuing the better than 95% customer retention rate which it has enjoyed for 15 straight quarters.  Most recently, the company was named #11 on the FORTUNE 100 Best Medium Workplaces and considers its culture a strong driver of the company's success.

"We're thrilled to be selected as The Trade Desk's AOR," said Ronn Torossian, CEO of 5WPR. "The company has been helping redefine the advertising ecosystem. We're looking forward to leveraging its tenure and great accomplishments in the media industry, to tell its story and create awareness of the brand across multiple markets. Partnering with The Trade Desk is a great win for 5W, as we continue to expand our capabilities and client roster in the growing advertising and marketing tech verticals."

About The Trade Desk: The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.

About 5W Public Relations: 5W Public Relations, a full-service PR Agency, helps some of the world's most admired brands, corporations and personalities achieve more. 5W's bold, resourceful and thoroughly modern approach has measurably increased the positive results of their clients' communication efforts.

5WPR's diverse roster of client experience includes Unilever, Walgreens, KRUPS, T-Fal, Ashley Stewart, jane iredale, Sparkling ICE, Wendy Williams, Jetsmarter, Zeta Global and RxAdvance. Its roster also encompasses clients from government organizations to leading technology startups and businesses.

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SOURCE 5W Public Relations