The Titan Agency Partners With Rolls-Royce Motor Cars Atlanta on Digital Marketing Initiative
ATLANTA, Jan. 18, 2012 /PRNewswire/ -- The Titan Agency, an Atlanta-based executive marketing agency (EMA) with offices in Miami, has added Rolls-Royce Motor Cars Atlanta, a leading dealer of the legendary luxury brand in the Southeast, to its client roster. Titan, who will create and maintain a Social Media campaign for Rolls-Royce Motor Cars Atlanta, will work in concert on the engagement with automotive advertising veteran John Lambis of Lambis & Associates in Atlanta.
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Part of the Hennessy Automotive Group, Rolls-Royce Motor Cars Atlanta opened its doors in 2004 offering discerning customers access to what is widely regarded as the premier brand in luxury automobiles. Titan will be activating an expansive digital engagement initiative aimed at linking potential customers and auto enthusiasts to the brand through popular social networking channels including Facebook, Twitter and YouTube.
According to Senior Sales Consultant for Rolls-Royce Motor Cars Atlanta Gregory Williams, Titan's expertise in linking social media programs to measureable business objectives including increasing store visits and sales earned them the engagement.
"Rolls-Royce is synonymous with luxury and revered around the globe as the ultimate status symbol. The attention to detail and unsurpassed workmanship is truly one of a kind – each vehicle is a handcrafted work of art," Williams said. "Through our legendary pedigree, we've amassed a loyal following of car enthusiasts who share a passion for performance and design as much as we do.
Titan showed a unique knowledge of the Rolls-Royce brand and that combined with their digital marketing expertise and keen understanding of the luxury automotive industry made this the perfect fit. We can now connect with loyal fans of Rolls-Royce and create a direct dialogue with them about the brand and our events taking place at the dealership. For our existing customers, it is another way for us to deliver unmatched customer service and ensure the best driving experience in the world."
In addition to optimizing the Rolls-Royce Motor Cars Atlanta Facebook page, The Titan Agency has created a Twitter account (@RollsRoyceATL) for the dealership where the latest pictures, delivery of vehicles and special events can be posted for followers in real-time. A dedicated YouTube page will also host videos of selected events from both the dealership and the Rolls-Royce brand offering a rare glimpse into the Rolls-Royce experience.
"Few brands carry the prestige of Rolls-Royce. It's a reputation that the company works tirelessly at maintaining so the move into the digital space is a natural progression for dealers of the brand to connect with current and potential customers," The Titan Agency CEO Tony DeMartino said. "Not only does digital engagement connect automotive fans, it provides Rolls-Royce Motor Cars Atlanta a powerful tool in communicating their story and positioning themselves as a progressive marketer and seller in a fiercely competitive landscape among a special segment of buyers."
For more information on Rolls-Royce Motor Cars Atlanta, please visit their website at www.rolls-roycemotorcars-atlanta.com or through Facebook by searching "Rolls-Royce Motor Cars Atlanta".
About The Titan Agency
Formed in 2001, The Titan Agency combines deep knowledge of brand, business and capital strategies to produce advertising and marketing campaigns that drive bottom-line results. Additionally, we believe the offline and online worlds have converged into one. As a result, marketing requires one agency that creates one strategy and delivers messages with impact through multiple mediums that reach people wherever they are. One Voice. One Agency. One Solution. For more information, visit www.thetitanagency.com.
SOURCE The Titan Agency
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